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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    For the advertiser, that means a better click-through rate (CTR), more site traffic (often at a lower cost per click), and presumably more sales. The key takeaway for search marketers is that single phrases are rarely typed into a search engine in...

  2. 26 Free Must-Have Tools for PPC Success

    People (e.g.sales teams, live chats) (Sanner) I was doing in-house PPC at the time, and we actually hired an intern to update ad copy for us, it was that arduous to do manually. This is a simple, yet often overlooked, way to streamline tracking of...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    The Converters by Count of Visit segment series gives you three segments to show behaviors of people who convert after 1 visit, 2-5 visits or after 6+ visits so you can get a feel for what content is consumed and acted upon at various points in...

  4. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    The first step toward better attribution is a conversation around which channels are driving value throughout the sales funnel, from the first visit to the last click. If you're building out a content marketing strategy on a website involving...

  5. SEOs Expect ROI, Headcounts & Influence to Increase in 2013 at Conductor #C3NY

    This is not just useful data for the search marketing team, but also interesting reach metrics for merchandizing and sales teams. The second most common place (16 percent of 600 survey respondents) for search in the organization is now in its own...