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  1. 26 Free Must-Have Tools for PPC Success

    People (e.g.sales teams, live chats) (Sanner) I was doing in-house PPC at the time, and we actually hired an intern to update ad copy for us, it was that arduous to do manually. This is a simple, yet often overlooked, way to streamline tracking of...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    The Converters by Count of Visit segment series gives you three segments to show behaviors of people who convert after 1 visit, 2-5 visits or after 6+ visits so you can get a feel for what content is consumed and acted upon at various points in...

  3. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    The first step toward better attribution is a conversation around which channels are driving value throughout the sales funnel, from the first visit to the last click. If you're building out a content marketing strategy on a website involving...

  4. How to Build Your First Content Marketing Strategy

    Whether the main goal of your site is to make a little extra cash each month or your site the main hub of your business, your content conveys your message, establishes your brand, and converts potential customers into sales.

  5. SEOs Expect ROI, Headcounts & Influence to Increase in 2013 at Conductor #C3NY

    This is not just useful data for the search marketing team, but also interesting reach metrics for merchandizing and sales teams. The second most common place (16 percent of 600 survey respondents) for search in the organization is now in its own...