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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    The two biggest problems with this is that sometimes larger clients might not think you are large enough and most importantly a potential buyer knows all the brand equity is in you, versus the name of a company that they can keep growing even if...

  2. Dealing With Onsite Duplicate Content Issues

    Using different URLs or domains like the M.approach for mobile versions of websites can also cause problems. Here are some of the most common onsite duplicate content issues and how to fix them: The problem of duplicate content arises when there is...

  3. Deal With the Big Rocks First

    If your site explicitly states a set of common customer problems that lead to product/solution descriptions, then it is more problem-oriented. Problems Versus Solutions Is your site organized around problems or solutions?

  4. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    There are two fundamental reasons that your AdWords campaigns are failing: AdWords problems and business problems. But solving your AdWords problems will allow you to perform an accurate stress test on your business, so you can identify and...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    Typically (although not always), the kind of content that attracts links is content that solves problems, provides some utility, or provides a unique thought leadership perspective. Now, granted for most folks this is an oversimplification, but for...

  6. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    Whereas, more content with the same mindset is what is causing the problems to begin with. The vicious cycle of content creation is more common than not in the field of content marketing. Identify the most common types of content you create and...

  7. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Many solutions to these common problems are simple site configuration changes that often take less than an hour to implement. What follows are some starting points about how to use your mobile engagement performance to identify common issues and...