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  1. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    During #SB48, ads included more hashtags than any other social signal including Twitter handles and Facebook account names. Since most social media channels adopted hashtags as an identifier, brands can now run cross-channel campaigns with one...

  2. 10 Google Analytics Custom Events That Track the Untrackable

    Label: An optional value, labels let you associate data with custom events (e.g.names of videos, URLs of clicked links, user-provided values such as ZIP codes, etc. The most common two examples here would be a link that leads to an external website...

  3. SEO Game Change: Are You Setting the Right Expectations?

    It's not as easy to accept that you may just be out of your league when it's made up of variety and big names that Google trusts and users recognize. That's typically the most common assumption. Maybe there's an analogy here about everyone playing...