For instance, maybe you used to use a different email address on different types of profiles and also used some different user names on some venues. The public (at least the portion that had some common sense) began to be selective of when and how...
Exact match domain names. Quoting from Danny Goodwin's post last week, these were the common link issues that caused drops in ranking: Tired of Penguin 2.0 related posts yet? Every major Google algorithm update is followed by weeks and weeks of...
While verified pages and profiles will add some semblance of authenticity, brands aren’t exactly begging for the feature or avoiding Facebook because they don’t have a small blue badge and check mark next to their names throughout the site.
Now, take some of the folder names and page names found above and perform a site: operator in Google and Bing to assess whether these pages are indexed. This is a common culprit of duplication on websites.
But by that time, there was enough discussion around the real-names-only policy on Google+, that quite a few people had accepted the fact that Google was simply gathering information. G+ was build (sic) primarily as an identity service, so...
Freid said bidding on your competitor's brand names is a common practice, especially in more competitive industries such as auto insurance, life insurance, loans, and banking. Our jury of PPC experts had plenty to say about this hotly debated topic.
Some of you are kicking butt and taking names; others may have given up already. The most common category for the top-scoring keywords is "Computers_t accurately describe the client’s business or offer (not to mention the fact that domain...
While currently dominated by big names like SEOmoz and Majestic, and in niches by specialists like Blekko and AdGooroo's Link Insight, I expect more players to enter this niche. She needs to make sure she has plenty of smaller ships orbiting around...
Friday's found clever ways to increase exposure of their brand names. Friday's, however, the impact is all in the play on brand names. There's a trend among these campaigns beyond the common theme: all of them utilize the "end of the world" concept...
Under-optimized image names or use of standard filenames. Become familiar with common HTTP response codes. If you have quite a volume of errors it might be easier to download to a .CSV and use Excel to analyze the errors by type and date and other...
Keywords Directing the Most Traffic, November 2012 excluding company names as keyword) Neiman Marcus is bidding mostly on the names of specific designers such as "stella mccartney" and "david yurman", which have significant CPCs of $1.94 and $1.08.
This is relatively quick and easy to do by duplicating campaigns in the AdWords Editor and adjusting ad group names and match types to reflect their new home. Next, I’ll typically sort by ad group and hover over the “Status Bubble” to uncover...
CVS and Rite Aid are common household names, whether it is for their pharmaceutical services or retail items. Both are bidding on their own keywords of “home depot” and “lowes”, and they are both also bidding on misspellings of their company names.
And if you are just someone who has a shady agency with link wheels and blog rings and false directories “building links” that are easily detected with common Class C IP address blocks, or use of Google Analytics, so you can cash big checks before...
In a recent conversation about ambiguous keywords on the PPC Chat hashtag on Twitter, Bryant Garvin pointed out the fact that all of the Choice Hotel brands have fairly generic names: All the names above are ambiguous.
Missing Image Names One common mistake companies make is when naming their company logo. There are two basic options: A quick hit site audit where you go through the top level diagnosis with the site in a few hours.
Turing and Welchman exploited the fact that enciphered German messages often contained common words or phrases, such as general’s names or weather reports and so were able to guess short parts of the original message.
This might be updated using basic programming to extract content off the page (like product names) to dynamically populate title tags, he said. Lee Odden, author of “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social...
Don't try too hard to look for dates and names. TrustRank: This method has more than a few names, TrustRank being the Yahoo flavor. It's just another step in the long road of search evolution, don't get caught up in the names.
One general method that can be used is throwing large swaths of product names into a keyword tool and 'sampling' to see what gets search for and deserves deeper inquiry but this method is not ideal. Some common examples of this extra fluff that...
