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  1. Facebook Launches Verified Accounts for Brands, Businesses, Public Figures

    The blue check mark identifying verified pages and profiles will appear in timelines, stories, search results, news feed ads and while users hover over the name of a page elsewhere on the site. Brands that don’t automatically receive verification...

  2. 4 Steps to Take After a Google Manual Penalty is Removed

    In the days before Panda, you could take a really bad website, stuff it with keywords, point the right links to it and rank number one for "name any keyword. Egobait: "Remember that a person's name is to that person the sweetest and most important...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    If the intangible impact isn't negligible, potentially list these in name as a disclaimer beside calculations for reference. Compare Tactics Using a Common Currency Which social channels/tactics make the most sense for business?

  4. How to Make Video a Successful Part of Your Content Marketing Strategy

    Including rich keywords in video title, description, tags and actual file name. Although YouTube is known to be the second largest search engine online, it's a common misconception to believe that tapping into its community is the only way to make...

  5. Small Business Social Media: 3 Tips to Get Started

    You're going to need to decide what common logo to use on these sites, as well as a short but concise brand name representation if you're sporting a long alphabet soup acronym. For Pinterest, I also like to put the name of the website on the image.