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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    This is a common mistake I see people make; they call their business "my name consulting," which seems logical. We started doing SEO consulting and services for Lego, Ford, IBM, Iron Mountain, Boeing, and Stanford University, just to name a few.

  2. SEO Is No One-Trick Pony

    Developing a sound URL structure is very foundational to this effort (you would rather a URL such as www.sitename.com/products/name-of-product than www.mccoysbikeshop.com/Products.aspx? You can also use any number of link research tools...

  3. SEO Website Audits: Everything You Need to Know Part II

    Note that every auditor will have their own name for this section or these items and they will approach the way they list these differently. This can be common in limited scope audits. In a follow-up to an earlier column on what a site audit is in...

  4. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    It's important to take time between each content initiative and not oversaturate the market just to get your organization's name out there. Make the investments now to lay the foundation to build out your program, and avoid these common pitfalls...

  5. Google Analytics Content Reports: Understanding the Key Benefits

    Be aware that this preview may not be the same version that the user saw if the content has changed and that this URL is built based on the domain name you have put in the admin area of the profile, so if you use one profile for multiple domains...