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Common Mistakes

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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Here are four common mistakes agencies make to lose clients. I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. This is a common mistake I see people make; they call their...

  2. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Here are the three most common AdWords mistakes that lead business owners to give up on the medium before it’s delivered the lead flow – or strategic insight – of which its capable. In this article, I’ll share the two most common mistakes we see in...

  3. Top 10 Skills That Separate Real UX Designers from Wannabes

    Most websites make many classic mistakes that have become de facto standards simply by virtue of everybody making the same mistakes. Seasoned UX veterans have plenty of examples of how they have optimized common processes.

  4. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    For separate mobile URLs, there are a handful of common mistakes made in implementation," the report said. BrightEdge research showed that no HTTP Vary header was a common mistake amongst two approaches: dynamic serving (82 percent) and separate...