SEO News

Common Mistake

RSS
  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    This is a common mistake I see people make; they call their business "my name consulting," which seems logical. Here are four common mistakes agencies make to lose clients. The goal of these "lessons" is to help you use what I found worked best and...

  2. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    BrightEdge research showed that no HTTP Vary header was a common mistake amongst two approaches: dynamic serving (82 percent) and separate mobile URLs (41 percent). And among the separate mobile URL approaches, not having an alternate URL tag was...

  3. Invisible Matt Cutts Explains Why It's Important to Have a Website

    Cutts was asked what he considers to be the most common SEO mistake. Google's Matt Cutts clearly had a lot of fun with his last Google webmaster help video involving a green screen. In that video, he discussed why content in the body of a webpage...

  4. Task Analysis: The Key UX Design Step Everyone Skips

    Another common mistake is to perform time and motion studies of the current design. A common mistake most sites make is to add more functionality or choices. The typical mistake most product teams make is to ardently believe that they already know...

  5. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    For search marketers, the most common mistake is summarizing data using the "Average" function in pivot tables. Summarize Data: The First Step, and Often First MIstake There are several ways to summarize your data, but "Sum" and "Count" are most...