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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    BrightEdge research showed that no HTTP Vary header was a common mistake amongst two approaches: dynamic serving (82 percent) and separate mobile URLs (41 percent). And among the separate mobile URL approaches, not having an alternate URL tag was...

  2. Invisible Matt Cutts Explains Why It's Important to Have a Website

    Cutts was asked what he considers to be the most common SEO mistake. Google's Matt Cutts clearly had a lot of fun with his last Google webmaster help video involving a green screen. In that video, he discussed why content in the body of a webpage...

  3. Task Analysis: The Key UX Design Step Everyone Skips

    Another common mistake is to perform time and motion studies of the current design. A common mistake most sites make is to add more functionality or choices. The typical mistake most product teams make is to ardently believe that they already know...

  4. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    For search marketers, the most common mistake is summarizing data using the "Average" function in pivot tables. Summarize Data: The First Step, and Often First MIstake There are several ways to summarize your data, but "Sum" and "Count" are most...

  5. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    They don’t continue analyzing their links to see if more unnatural links pop up and that’s a dangerous mistake. The third represents an all-too-common example of a company not understanding what its SEO agency was doing, and was blindsided by a...

  6. How to Build Your First Content Marketing Strategy

    Many business owners make the mistake of writing for their peers as opposed to their customers. If you look at any successful business online, you're likely to notice one common element: they're producing high-quality content that's both engaging...