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Common Misspellings

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  1. 5 Reasons Why People Hate International Search Marketing

    There are entire articles written on the millions of reasons translators miss over half of the keywords that people search for (e.g.missing accents, misspellings, broken compounds, dialects). Here is my list of the most common complaints about...

  2. Holiday Season Search Trends of Top U.S. Retail Brands

    In contrast, Kohl’s is taking a much different approach and bidding on their own keyword (“kohls”), and even capitalizing on misspellings of their name such as “kohl s” and “khols”. Both are bidding on their own keywords of “home depot” and “lowes...

  3. Paid & Subscription-Based Keyword Research Tools

    One unique feature of this offering is a keyword research tool that identifies the most common misspellings for popular keywords that lead to your site. SEMrush offers reports on common keywords used by both your domain and your competitors'.

  4. 10 Missed Opportunities in Search Engine Marketing in Japan, Part 2

    There are many other factors to keyword research, including common misspellings (often due to multiple characters per key on a Japanese keyboard), idioms, broken compounds, and dialects. Comparatively simple search behavior is still common, with...