I am also clearly a sucker for personal language; "your" and "you" consistently crop up throughout my list of articles worth reading – so I guess this acts as proof that communicating to the reader in a personal way really does boost click-through...
Introducing "x-default hreflang" for international landing pages – Google Webmaster Central BlogSays Google: "The new x-default hreflang attribute value signals to our algorithms that this page doesn’t target any specific language or locale and is...
Egobait: "Remember that a person's name is to that person the sweetest and most important sound in any language. Blogs with no identity – What the heck do weight loss, payday loans.and life insurance have in common?
Note that I did not even bother with sites that have lots of footer links, lots of links on the right rail of pages, links from foreign language sites, links from markets where you don't sell/promote your stuff, etc.
A 2007 US Census Bureau report put the number of Americans speaking Spanish “very well” in their homes at more than 18 million people with an additional 6 million or so speaking it “well,” while nearly 7 million Americans spoke an Indo-European...
Including heavy sales language makes it harder for a reporter to strip away the promotions and get to the core – if there is a core at all. Joe Downtown will never report on a tech company that’s growing in the suburbs of Las Vegas, even though the...
For example, the Ecommerce report will show you the money you are generating from each segment, the location and language reports might show that you’re attracting a more diverse demographic than you expected.
A service like Bing Translator can help a father accommodate his son's nut allergy in a foreign country, which leads Coplin to pose the question, "Why learn a language? Today, it's much more common to meet someone who knows you from Twitter and not...
Do you just translate the word “SEO specialists” into the language of your choice “Suchmaschinenoptimierung Spezialist” and cross your fingers? However, in search, translations are entirely different depending on the language.
You can write that statement in a few ways depending on your server type and programming language. The common anchor text for a webmaster's footer link would look something like "web design by. This hasn't been good news for all the webmasters who...
Furthermore, mobile usability does not necessarily mean from a design compatibility and accessibility standpoint, in many cases it means is the language on your site simple and clear enough that people on the go (on mobile devices) can still make...
Consider their language, wants, and needs. Don't use complicated words or terminology that may not be common to the average person. Without reaching their intended audience, they serve no purpose. YouTube is the second largest search engine behind...
There was no common language. Cerf outlines the situation back then, and the need for a common protocol that could be used to join the disparate networks together. The start of 2013 marks a significant milestone for the internet, as it is 30 years...
This means that you can avoid a lot of the language of influence by answering these three questions: You’ll hear me say this more than once, but all A/B testing badasses know that you should always test common sense.
Language is always evolving and can change for many reasons including macro-economic factors and cultural influences. Become familiar with common HTTP response codes. If you have quite a volume of errors it might be easier to download to a .CSV and...
But you need to know enough about the other facets of SEO to speak the language to your employers and clients. Special guest Carolyn Shelby, SEO Director at the Chicago Tribune, joins hosts Thom Craver and Miranda Miller to discuss a common issue...
If you had been learning English as a second language, this would have been a very helpful exercise in helping you understand what the sentence was trying to say. In your school classroom, you had a dictionary and lists of common verbs, adverbs...
If initiatives to optimize consumer-facing opportunities are offered in English only, site owners will miss the opportunity to increase revenues and build brand loyalty with the largest segment of the online shopping community – both local and...
In this example, the naming convention is Continent -> Country -> Language -> Brand/Generic -> Search/Display. It’s common for PPC managers to use site search data for search query mining. You now understand how to use some basic web analytics...
Schema.org was created last year to create a common language between major search engines Google, Bing and Yahoo that identifies types of content given to search engines via websites. Markup and microformats are becoming extremely important to...
