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  1. Nuances of Spanish Language Search Marketing

    The key to search marketing in Latin America countries is knowing the local dialect or language spoken, having relevant content, and utilizing a relevant channel when targeting the demographic. Not all Spanish-speaking countries are alike.

  2. Landing Page Optimization: How to Identify Testing Opportunities

    Cutroni then went into two case studies he included in his presentation, one for Kapitall, a new type of investment company that added a level of gamification into their training platform, and the other for Amari, a luxury hotel brand primarily in...

  3. 10 Website Quality Indicators That Can Sink Your SEO Battleship

    While for most, site traffic will be coming from where it should be, some industries attract spammers and “users” from countries where bots are more prevalent than people. I know of sites that have shut off traffic from entire countries for just...

  4. Time for Google to Extend Geographic Targeting in Webmaster Central?

    But if your content is in French and is of interest to people in multiple countries/regions, it's probably better not to restrict it. It's been a few years since Google launched the ability to geographically target websites to particular countries...

  5. 10 Missed Opportunities in Search Engine Marketing in Japan, Part 2

    Localizing Websites: Why it Pays to Target Countries and Not Languages There are many other factors to keyword research, including common misspellings (often due to multiple characters per key on a Japanese keyboard), idioms, broken compounds, and...