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  1. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    You can help our algorithms understand your pages better by following these recommendations: use schema.org article markup, provide authorship markup, rel=next and rel=prev for paginated articles (also watch out for common rel=canonical mistakes...

  2. Gamification in Marketing: Lessons from the Khan Academy Website

    Mistakes get round yellow sad faces, but you still have to get the answer right before progressing to the next problem. Basically, Khan Academy’s math program is a video game, where the content happens to be solutions to equations.

  3. Big Data = Big Trouble: How to Avoid 5 Data Analysis Pitfalls

    Simple mistakes and oversight: "It happens to the best of us. In addition, creating more explicit calls-to-action and content can help with deciphering intent better. There might be a common cause to both or an indirect causality that makes high...

  4. Small Business Social Media: 3 Tips to Get Started

    Yes, businesses have problems, everyone makes mistakes – owning what the mistake was and providing a remedy to fix the problem is key to recovering in a positive light. Creating content that someone wants to share via Facebook means writing content...