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Common Content Mistakes

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  1. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    However, there are other times where not properly understanding these terms can lead to making mistakes that could cost you in the long run, in terms of traffic, position, and conversions. Robots.txt won't prevent the URL from being indexed, just...

  2. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    You can help our algorithms understand your pages better by following these recommendations: use schema.org article markup, provide authorship markup, rel=next and rel=prev for paginated articles (also watch out for common rel=canonical mistakes...

  3. Gamification in Marketing: Lessons from the Khan Academy Website

    Mistakes get round yellow sad faces, but you still have to get the answer right before progressing to the next problem. Basically, Khan Academy’s math program is a video game, where the content happens to be solutions to equations.

  4. Big Data = Big Trouble: How to Avoid 5 Data Analysis Pitfalls

    Simple mistakes and oversight: "It happens to the best of us. In addition, creating more explicit calls-to-action and content can help with deciphering intent better. There might be a common cause to both or an indirect causality that makes high...