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  1. Mobile Advertising Measurement: Winning the Long Game

    Here is a list of other common events mobile app marketers are measuring to gauge the performance of their long-term campaigns: Content view: The user has viewed particular content. For example, with in-app analytics you can measure button clicks...

  2. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Yandex users will now have access to reverse image search, "Sibir," which is the Russian word for Siberia and also based on the acronym CBIR, which stands for "content-based image retrieval. Reverse image search gives results not based on a word...

  3. Invisible Matt Cutts Explains Why It's Important to Have a Website

    In that video, he discussed why content in the body of a webpage was so important. Cutts was asked what he considers to be the most common SEO mistake. Google's Matt Cutts clearly had a lot of fun with his last Google webmaster help video involving...

  4. How to Use Google Analytics Site Search Reports

    Most common queries If that was ticked for Search Engine Watch all search results URLs would show in the content reports under /search, whereas without ticking it each search will generate a URL with the query included, which will break out the...

  5. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Common metrics for assessing customer engagement are bounce rate and pages per visit, but ideally, the site owner will also set up more specific custom event tracking. Google has come out in support of responsive design, preferring the method of...

  6. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Robots.txt won't prevent the URL from being indexed, just the page content. Common Sense Misinterpretation Google has a much more sophisticated way to determine whether content is "duplicate" and when they do find two copies of the same thing, they...

  7. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    2013 was the year of content marketing – the concept went from new, shiny object and buzzword to trusted marketing strategy. Now, content marketing has established itself as the backbone to building and maintaining relationships with customers and...