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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Optimizing for the wrong keywords is common and often the cause of an SEO campaign's failure. Are You Writing Content That Your Customers Care About? Lack of visitor engagement and a resulting lack of conversions can also be attributed to providing...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our brand image. One of the big challenges with content that attracts links for enterprise companies is that it isn’t always focused on...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Look to Place Content on Sites With Clear Readership Levels. Target the Content to the Readership of the Publisher, Not the Brand. Content that is written by a recognized and authoritative author will often create better links and get more...

  4. Google Informs Webmasters of Faulty Redirects for Mobile Users

    Faulty redirects are one of the common mistakes site owners make when implementing mobile. Try using responsive Web design, which serves the same content for desktop and smartphone users. It’s no secret Google is pushing for sites to be more mobile...