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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Image Credit: http://blog.smartbear.com/wp-content/uploads/imports/interview.jpg Here are four common mistakes agencies make to lose clients. This is a common mistake I see people make; they call their business "my name consulting," which seems...

  2. SEO Is No One-Trick Pony

    I shared a few examples of instances where I had worked with large organizations that simply had an issue with getting content indexed. Once you have content, you need to make sure that it’s indexed. Once you have developed a list of targeted...

  3. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Optimizing for the wrong keywords is common and often the cause of an SEO campaign's failure. Are You Writing Content That Your Customers Care About? Lack of visitor engagement and a resulting lack of conversions can also be attributed to providing...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our brand image. One of the big challenges with content that attracts links for enterprise companies is that it isn’t always focused on...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Look to Place Content on Sites With Clear Readership Levels. Target the Content to the Readership of the Publisher, Not the Brand. Content that is written by a recognized and authoritative author will often create better links and get more...