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  1. Patch.com, Huffington Post Dominate Google News Results [Study]

    One of the most common integrations has been the addition of a small Google News results section within the search results. It used to be extremely difficult for webmasters to get their news content into Google News when it was first launched in...

  2. Landing Page Optimization: How to Identify Testing Opportunities

    You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. This is true for all types of websites, whether you want your visitors to...

  3. Penguin 2.0 Forewarning: The Google Perspective on Links

    So when Google sees these rich anchor text links inside a guest post, it is a clear signal of a lack of editorial standards at the site publishing the content. There was a lot of buzz about the comments he made on infographics and boilerplate...

  4. The Synergy & Benefits of Optimizing Content as You Write

    Content is published that isn't search engine friendly with errors that can be easily penalized by Google. With the rapid adoption and renewed interest in content, part cause and part consequence of Google's Panda and Penguin updates, search engine...

  5. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    Focusing on recruiting a Pulitzer Prize winning journalist to create an investigative piece that would stand head and shoulders above competing content, pushed Terakeet outside their normal sphere of work – with excellent results.

  6. Pros & Cons of the Top Mobile App Tracking Methods

    A significant part of that business involves being able to monitor the success of mobile ad campaigns at the level of the individual user in order to be more accurate in providing ad content more likely to trigger a conversion or sale.

  7. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    Focus more on the different cultures in a region when you’re localizing content and strategizing. In some areas, simply having good content is enough to get you results. For example, you’ll find differences in how Yandex, Baidu, and Naver value...