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  1. Hedge funds ‘cannot be too paranoid' on reputational risk

    With shorting shares, rumour-mongering and press tip-offs all becoming more common, investors are looking to hedge fund owners to identify threats and protect their investments. Clients are often amazed at what digital privacy investigations...

  2. Writing Your Way to the Top of Search and Social Results

    The one thing in common is that the content, regardless of size, must be well-written and optimized to maximize the search results and social sharing opportunities. High-quality writing conveys expertise and trust signals," said Virginia Nussey...

  3. Japan FSA: cross-border recognition process too slow

    Some instances of actual or potential fragmentation have been reported as jurisdictions have taken time in adjudicating the content and timing of implementing regulations for central clearing and trade reporting," said Kono.

  4. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    You have the marketing team, content team, dev team, design team, etc. But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality supplemental content to third-party sites, masked...

  5. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Image Credit: http://blog.smartbear.com/wp-content/uploads/imports/interview.jpg Here are four common mistakes agencies make to lose clients. This is a common mistake I see people make; they call their business "my name consulting," which seems...

  6. SEO Is No One-Trick Pony

    I shared a few examples of instances where I had worked with large organizations that simply had an issue with getting content indexed. Once you have content, you need to make sure that it’s indexed. Once you have developed a list of targeted...

  7. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Optimizing for the wrong keywords is common and often the cause of an SEO campaign's failure. Are You Writing Content That Your Customers Care About? Lack of visitor engagement and a resulting lack of conversions can also be attributed to providing...