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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    BrightEdge research showed that no HTTP Vary header was a common mistake amongst two approaches: dynamic serving (82 percent) and separate mobile URLs (41 percent). And among the separate mobile URL approaches, not having an alternate URL tag was...

  2. Mobile Advertising Measurement: Winning the Long Game

    Here is a list of other common events mobile app marketers are measuring to gauge the performance of their long-term campaigns: Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns:

  3. Videos Dominate Universal Search Results 65% of the Time [Study]

    The most common integrations in the search results were videos, which rose 7 percent over 2013. Since its inception in 2007, universal search results have have morphed to show a multitude of choices for searchers to choose from, like videos, images...

  4. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    The most common situations include authenticity, accurate research, higher photo resolution, copyright infringement, and shopping. Yandex users will now have access to reverse image search, "Sibir," which is the Russian word for Siberia and also...

  5. Invisible Matt Cutts Explains Why It's Important to Have a Website

    Cutts was asked what he considers to be the most common SEO mistake. Google's Matt Cutts clearly had a lot of fun with his last Google webmaster help video involving a green screen. In that video, he discussed why content in the body of a webpage...