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  1. How to Eventually Become a Millionaire Using Your SEO Knowledge

    I haven't seen that much industry standardization, but because taking conclusions out of all the available data requires a lot of expertise, an hourly rate of $150 is quite common. With a wide range of clients you get asked to offer your expertise...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    Seasoned UX veterans have plenty of examples of how they have optimized common processes. For instance, cascading drop-down menus are a common site navigation method, but plenty of usability research proves that users typically perform quite poorly...

  3. SEO Website Audits: Everything You Need to Know Part II

    This can be common in limited scope audits. In a follow-up to an earlier column on what a site audit is in general, today I am going to spend a bit more time helping with the understanding of what a good audit is and why you would get with a tools...

  4. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    BrightEdge research showed that no HTTP Vary header was a common mistake amongst two approaches: dynamic serving (82 percent) and separate mobile URLs (41 percent). And among the separate mobile URL approaches, not having an alternate URL tag was...

  5. Mobile Advertising Measurement: Winning the Long Game

    Here is a list of other common events mobile app marketers are measuring to gauge the performance of their long-term campaigns: Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns: