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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    They are simply some of the most common issues I have come across. In my previous posts about Panda, I’ve hammered one important point over and over again. User engagement is critically important. If users are showing low engagement, and yielding...

  2. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    But overall, Brady sees LinkedIn as a lucrative alternative to companies experiencing diminishing returns on more common platforms like Bing and AdWords. Could LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"?

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Here are four common mistakes agencies make to lose clients. This is a common mistake I see people make; they call their business "my name consulting," which seems logical. The goal of these "lessons" is to help you use what I found worked best and...

  4. Cross-Device Measurement: Believe the Hype

    Marketers are able to connect user activity through a specific user identifier that is common across each device. Facebook recently commissioned a study that showed multiple devices are now an integral part of our lives and switching between them...

  5. Deal With the Big Rocks First

    If your site explicitly states a set of common customer problems that lead to product/solution descriptions, then it is more problem-oriented. These methods may only generate lifts of tenths of a percent, but, to many websites, that’s still tens of...

  6. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after "What’s AdWords? Here are the three most common AdWords mistakes that lead business owners to give up on the medium before it’s delivered the...

  7. SEO Is No One-Trick Pony

    A common expression in recent years has been that "if it’s digital, it’s optimizable. One very common practice for us is to set up alerts for our clients using HARO, to identify opportunities to contribute to pieces that are being published (folks...

  8. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Optimizing for the wrong keywords is common and often the cause of an SEO campaign's failure. Most SEO campaigns are destined for failure because expectations are too high, budgets are too low, decisions are made based on assumptions instead of...