When someone converts on your website they are filled with hope, and that is a precious commodity. Improving your conversion rate is one of the most important tactics in your SEM toolkit. The conversion optimization discussion focuses (and rightly...
They have money – a commodity. Ideally, this offer acts like a magnet, attracting qualified prospects and having no effect on non-prospects (in this metaphor qualified prospects are iron or nickel, while unqualified prospects are lead, or wood, or...
While Yandex's Wonder app uses multiple social networks, check-in services and music streaming services, Facebook blocked it from searching its social graph, its most valuable commodity. Russian search giant Yandex has found its Wonder app barred...
SEM analysts won’t be as much of a commodity as before, and will command somewhat lower salaries. With the current innovation in search engine marketing (SEM) and the seismic shift of offline dollars to online, our industry is the Wild West with a...
Links became a commodity. I made that statement in April of 2003, almost 10 years ago. It was my closing statement in an interview with Ralph Wilson of Web Marketing Today. And it’s as true today as it was then.
Influencing rankings can be done in a totally decent fashion, but the SEO companies hired by lobby groups, multi-nationals, politicians, and countries, for example, collect and trade link value (mainly by creating and buying sites) as some sort of...
A large advantage that Google has over other engines in this area comes from the massive abuses they had to contend with back in the early 2000s when links were a commodity, though Google still isn’t perfect on this.
Seasoned SEOs will remember the day that little green bar called PageRank appeared and links became a commodity. Let's look at it another way: +1's are a commodity and Google accounts have to be set up to initiate them.
Obvious failure to do so may undermine consumer trust, a valuable commodity when competing for online dollars. A recent BBC News article highlighted bad spelling as a potential cause of lost online revenue.
An agency’s commodity is their time, so it's important for an agency to be efficient. It works. It can provide a lot of value and I'm a strong supporter/evangelist of the practice of SEO. At the same time, sometimes I freakin’ hate my job.
Time is a commodity none of us seem to have enough of, so it's imperative that you know how to quickly find potential problems with your SEO program from an analytical perspective. Most of us have been there.
Managing hundreds of ad groups takes a significant amount of time -- a precious commodity for online marketers -- which typically leads to poorly-managed campaigns overall. Being from a family with three kids, I couldn't help but be envious of all...
As data becomes an exceedingly cheap commodity to online marketing professionals, the sheer supply of data creates a significant problem. What is one of the biggest problems in online marketing? Bryan Eisenberg puts it best: it's our critically...
The upshot is that online/mobile check in has become a commodity and services like Foursquare and Gowalla will have to position themselves as 'social reward' platforms or differentiate their service by focussing on checking in to abstract things...
Seems Twitter cannot meet the demand from advertisers right now, Wired Magazine reported. The "company has signed on more than 80 of the largest brand advertisers in the country. This is a problem worth having," spokesman Matt Graves told Wired.
While the residents of Second Life may value it as a community, from a business standpoint it is a commodity, and can be sold and bought as such. Before I get involved in this next aspect of the Tinfoil Hat Theory, I want to mention something that...
Good e-mail marketers know this is a waste of their valuable commodity that they have paid a lot to build. Online marketing now involves a lot more than websites and search results. Any successful company using the web as part of their sales...
We've argued it's a new form of currency in mobile local search, and many (including Crowley) have argued that it's becoming a commodity. This column's biggest ongoing topic is the hotly-contested dynamics of mobile local search and geo-social apps.
Meanwhile, the end users -- barely a consideration in the design equation because, I remind you, it's free for them to use -- end up lying somewhere on the spectrum between commodity and victim. SEW presents our new weekend column.
The practice of placing ads over, around, or between videos has become a commodity. What's not to like? The numbers to quantify the shift speak for themselves. YouTube receives more than 100 million unique visitors and streams more than 6 billion...
