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  1. Pick Up on Current Events for Link Building

    There are many forms of attention and attention has become a commodity itself. Attracting a lot of attention with your website is one of the best ways to build links. Giving your website an active role in current events is a lot more efficient than...

  2. Tips for Marketing a Sales Call & Free Sample

    They have money – a commodity. Ideally, this offer acts like a magnet, attracting qualified prospects and having no effect on non-prospects (in this metaphor qualified prospects are iron or nickel, while unqualified prospects are lead, or wood, or...

  3. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    SEM analysts won’t be as much of a commodity as before, and will command somewhat lower salaries. With the current innovation in search engine marketing (SEM) and the seismic shift of offline dollars to online, our industry is the Wild West with a...

  4. Search Engines & Opinions: Just How Trustworthy Are Search Results?

    Influencing rankings can be done in a totally decent fashion, but the SEO companies hired by lobby groups, multi-nationals, politicians, and countries, for example, collect and trade link value (mainly by creating and buying sites) as some sort of...