Executives who commit to driving thought-leadership can do so easily with the use and consistent creation of content via a blog. Making social media work for your company is not a matter of "if". Any company that engages in PR needs a substantial...
Better to commit to a weekly post and throw in an extra one if a hot topic arises than to start with a daily blog post and find you don't have the time and just do them sporadically when you can. In the age of social media the attention that...
But if your agency isn't yet crazy about mastering analytics, it may be time to commit, open up a bottle of a champagne, and count down all over again. In social media? Look to analytics to measure success of media placements.
You could say, "I’m testing remarketing and will commit time and resources toward optimizing the campaign. When reporting on the media costs needed, it’s imperative to not only point out the profits you may lose from these tests but also what you...
PR and SEO have to commit to doing some hard detective work together to find those clues. Stacey Acevero is the social media manager at Vocus. Robyn Federman is the Director of Communications for Catalyst Inc.and has been developing marketing...
Let’s commit ourselves to being honest about expectations and the work necessary to see results. It’s not as “easy” as buying traditional media and many people are still trying to evolve to the “new ways” in which companies should be marketing...
Thou Shalt Not Commit Adultery With Non-correlated Data. Recognize that all business activities cost money, whether that involves running paid search advertising, communicating via social media channels, and even search engine optimization (SEO).
Don’t Over-Commit Media Spend The reason a Facebook ad will likely underperform when compared to a search-based ad is simple: intent. Search users are typically expressing a direct intent in a product or service and then an ad is displayed.
It can be challenging, especially for smaller companies, to commit to posting new content on a regular basis. He advocates user education as a part of the social media marketing strategy: “I would encourage brands to help users with the transition...
Only if they feel good do I commit. If you get the traffic via SEO or social media, you’ve probably put in hundreds of hours of work to send traffic to a lead and sales funnel of unknown quality. No, I don’t think anyone is going to ventilate me...
Though Marchiori would not commit to a firm date, expect to see Volunia open to the public “soon” (my best guess would be in the next 6 to 8 weeks). Since opening up in beta to “power users” in early February, Volunia has naturally drawn...
Could anti-piracy legislation be a new instrument for black hat SEO’s to commit sabotage? Whoever makes the media products should be at the table, along with people who actually understand the environment.
Despite repeated attempts by Battelle to get Ballmer to commit to Microsoft building their own devices, Ballmer repeatedly answered, “We are focused on enabling hardware innovation broadly through our industry.
When you decide on your five areas, commit to spending 95 percent of your social media time on these things and allow 5 percent for the rest of experimental or unforeseen unknowns. Translate that to social media, are you working in social media or...
They run design contests, so you have to commit to reviewing the drafts. The more you commit to, the bigger the discount and the more frequent the extras. I made a point of referring as much business as possible to my favorite vendors (like Felt...
Twitter has yet to commit to any course of action, despite repeatedly indicating that they plan to be "bold in the product decisions we make" and that the company is "always talking with marketers about ways they could potentially get more out of...
Given the numerous people using the web to commit crimes, police have started to develop skills to catch them. With the recent capture of one of the FBI's Most Wanted through the use of social media and other arrests that have been made with the...
First wave of Ad Networks and Exchanges to commit to self-certification by the IAB The IAB is comprised of more than 500 leading media and technology companies who are responsible for selling 86 percent of online advertising in the United States.
This decreases the likelihood that the visitor will bounce out of the site and increases the chances that they will convert (e.g.buy what you're selling or commit to whatever act you're looking to monetize, such as signing up for a subscription...
Despite these violations, the competitor still didn't actually commit any trademark infringement. The conference offers sessions on topics including search engine optimization (SEO), keyword analysis, link building, local, mobile, video, analytics...
