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  1. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Repurposed television commercials published to YouTube generally underperform both on views and with audience engagement. Beauty brands are underinvesting in YouTube's popular long-format beauty tutorials and seasonal events, and are overinvesting...

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Exactly the effect advertisers spend hundreds of billions of dollars on each year to achieve in the form of commercials. At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that enabled...

  3. 'Grand Theft Auto V' Videos Stealing the Most Buzz Among Gamers [Study]

    Apple iPhone commercials account for only 9.4 percent of smartphone video shares. The report found that Apple's ads are not only being left behind by rivals such as Nokia and Samsung, but that commercials for Apple's iPhone 5 underperformed...

  4. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    They DVR their favorite programs and fast-forward through the commercials; or, they simply download the shows they want to see from pay-per-view, Netflix, Apple TV and other digital mediums. They probably know the title song from "Oklahoma!

  5. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    TV commercials using hashtags averaged 1.6X higher engagement on Twitter. Day 2 of SES New York started off with a keynote by Joel Lunenfeld, Vice President of Global Brand Strategy from Twitter. He went beyond talking about social being the second...

  6. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    Since Twitter is open and public, it acts as television’s backchannel filled with real-time commentary and conversation – And it’s not just about TV series but also TV commercials giving producers and marketers instant feedback about their content.