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  1. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Admittedly, it was easier in the early days of the commercial web. As the number of websites exploded, the search engines responded with increasingly complex algorithms to improve quality of search engine results in an attempt to create a level...

  2. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    If the present FTC guidelines on paid placements are being widely flouted, or if certain industry segments – such as vertical search sites – harbor particular practices that mislead consumers, result in fraud, or offer unfair competitive advantage...

  3. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    This is a unique “give first, take second” combined philanthropic and commercial business model. And yes, from time-to-time a commercial or shopping related query returns Google’s own products or services in this richer mix of results.