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  1. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    If the present FTC guidelines on paid placements are being widely flouted, or if certain industry segments – such as vertical search sites – harbor particular practices that mislead consumers, result in fraud, or offer unfair competitive advantage...

  2. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    This is a unique “give first, take second” combined philanthropic and commercial business model. And yes, from time-to-time a commercial or shopping related query returns Google’s own products or services in this richer mix of results.

  3. Google Shopping Weapons Ban Has Gun Enthusiasts Up In Arms

    The problem with this logic is that Google’s transition of Google Shopping to a commercial model separates its results from the organic index. Google’s policies have long prevented site owners from displaying AdSense ads on websites with “content...

  4. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Have you seen the National Car Rental commercial that talks about improving ROI through SEO by COB? Search Engine Watch also learned about the Bamboo Update, to restore websites rankings from Google's Panda update.

  5. SEMPO Tells Government: Don't Censor Search Engines

    First of all – and most broadly – the Internet was created as an open and free channel of communication that was not subject to regulation or control from either governments or commercial entities. Search engine companies are themselves a type of...

  6. Visa & Mastercard Looking into Linking Ad Targeting to Purchases

    Morgan Chase The privacy protections afforded to Americans in today’s commercial marketplace are already inadequate,” Mr. Plans to combine customers’ purchase data with other personal data, such as information from social network websites, credit...