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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Always make anchor text contextual, never link to transactional/commercial content unless you are talking specifically about it. Brand recognition of website Is there such a thing? That’s a question most SEOs, marketers, and business owners have...

  2. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Admittedly, it was easier in the early days of the commercial web. There are four distinct evolutions that have made optimizing a website more challenging. Nuggets of information are vital to effective optimization and management of a search engine...

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Lisa forgot that Instagram even did video, but she really liked the idea and followed up with, "How about we use the winning videos in a TV commercial? Commercial Break Someone suggested, "What if the contest was about girls taking videos of their...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Second Commercial Break It's created quickly, cheaply, and it's twice as trustworthy as content that lives on a brand's website. She turned to her co-worker, Mike, to ask about Don, but he was too busy dealing with website instability to give her...