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  1. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Admittedly, it was easier in the early days of the commercial web. There are four distinct evolutions that have made optimizing a website more challenging. Nuggets of information are vital to effective optimization and management of a search engine...

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Lisa forgot that Instagram even did video, but she really liked the idea and followed up with, "How about we use the winning videos in a TV commercial? Commercial Break Someone suggested, "What if the contest was about girls taking videos of their...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Second Commercial Break It's created quickly, cheaply, and it's twice as trustworthy as content that lives on a brand's website. She turned to her co-worker, Mike, to ask about Don, but he was too busy dealing with website instability to give her...

  4. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    As Panda changes, so do the tactics we employ to beat it, and we need to start thinking about content differently when it comes to commercial landing pages. Scarier still for site owners is the fact that this isn't a manual action, but an...