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  1. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    TV commercials using hashtags averaged 1.6X higher engagement on Twitter. Each replay included a short 5-7 second commercial just before the replay. Ninety-five percent of all the conversations about TV shows is happening on twitter.

  2. Google, Bing Launch TV Commercials For Holidays

    Both companies recently received accolades for their 2011 Web TV commercials, taking eight of the top 10 “most effective” spots, as judged by television advertising authority AceMetrix. Where Google more typically aims to tell a story through...

  3. YouTube Does More Than Round Up the Usual Suspects With New Channels

    The trick will be convincing more marketers that narrowcasting your video ads to a smaller audience of qualified prospects who are leaning forward is smarter than broadcasting your TV commercials to a larger group of couch potatoes who only get up...

  4. How Do You Encourage People To Share Your YouTube Videos on Facebook, Twitter and Blogs?

    After watching the Super Bowl commercials, millions of viewers shared some of their favorites via Facebook, Twitter, and blogs. According to the Viral Video Chart list of the Most Contagious branded content, "Volkswagen Commercial: The Force" has...

  5. 2010 FIFA World Cup Commercials and YouTube Video Ads

    So, it's now wonder that the 2010 FIFA World Cup is already generating some amazing commercials and YouTube video ads. Also near the top of the charts is Pepsi Commercial 2010 Messi, Henry, Kaka, Arshavin, Drogba, Lampard and Akon Oh Africa HD.

  6. Super Bowl 2010 commercials featured (again) on YouTube AdBlitz

    Would marketers be smarter to take the money they'll spend on Super Bowl 2010 commercials and use it to by YouTube ads instead? And, if you don't think Super Bowl commercials can have fans, consider this: A recent Nielsen study of viewing patterns...

  7. Super Bowl Ad Creates Spike in Activity at Hulu in February

    Oh, and Hulu's commercials were 60-seconds long. Hulu's Superbowl Commercial - 60sec Do you think this explains why Hulu's Superbowl Commercial is also posted on HuluDotCom's Channel on YouTube? Hulu, the online video joint venture of NBC Universal...