TV commercials using hashtags averaged 1.6X higher engagement on Twitter. Each replay included a short 5-7 second commercial just before the replay. Ninety-five percent of all the conversations about TV shows is happening on twitter.
It’s the online home of the company’s commercials, including SafeAuto Insurance Commercial - Norm Macdonald – Rascals. We also put all of our commercials on YouTube and we've been using YouTube to evaluate the user experience in regards to our...
Aaron Smith of CNN Money reports that advertisers are paying top dollar for Super Bowl commercials this year, with the price of a 30-second spot hitting a record high of at least $4 million. The contest has generated an amazing 14 commercials in...
TV commercials are so full of lies that the whispered disclaimer at the end often contains more words than the actual commercial that preceded it (spoken so quickly we'd never comprehend it). Trust. What exactly does "trust" mean?
In fact, there are no important tips, best practices, or suggested strategies in the 73-page Creator Playbook about advertising on YouTube at all, let alone creating the top Super Bowl commercials of all time.
Any viral video chart of the Super Bowl’s greatest commercials would have to include “The Force: Volkswagen Commercial. Finally, no list of the best Super Bowl commercials of all time would be complete without “1984 Apple’s Macintosh Commercial.
Both companies recently received accolades for their 2011 Web TV commercials, taking eight of the top 10 “most effective” spots, as judged by television advertising authority AceMetrix. Where Google more typically aims to tell a story through...
Google, a relatively new player in the TV commercial game, produced five of the top 10 most effective Web TV commercials in 2011, to date. Here are the most effective Web TV commercials from Google and Bing, in order of their placement on the list:
The trick will be convincing more marketers that narrowcasting your video ads to a smaller audience of qualified prospects who are leaning forward is smarter than broadcasting your TV commercials to a larger group of couch potatoes who only get up...
After watching the Super Bowl commercials, millions of viewers shared some of their favorites via Facebook, Twitter, and blogs. According to the Viral Video Chart list of the Most Contagious branded content, "Volkswagen Commercial: The Force" has...
Super Bowl Commercials 2011: Volkswagen Still Favored to Win by Greg Jarboe\ In the past 24 hours, several more advertisers have uploaded their Super Bowl commercials to YouTube. Did Volkswagen or Chrysler Have the Best Super Bowl Commercial?
Yahoo is aware of what you're watching on TV, whether live, recorded, or time delayed, even commercials. Whether it's a football player's stats, the specs on a new Lexus in a car commercial, or the last movie your favorite star was in, the audio...
Advertisers know that on-demand TV audiences skip commercials. The finale lasted two and a half hours, including about 107 commercials or over 45 minutes of ads, as per Hollywood Insider's count. This means that 18-21 commercials can be squeezed in.
So, it's now wonder that the 2010 FIFA World Cup is already generating some amazing commercials and YouTube video ads. Also near the top of the charts is Pepsi Commercial 2010 Messi, Henry, Kaka, Arshavin, Drogba, Lampard and Akon Oh Africa HD.
Would marketers be smarter to take the money they'll spend on Super Bowl 2010 commercials and use it to by YouTube ads instead? And, if you don't think Super Bowl commercials can have fans, consider this: A recent Nielsen study of viewing patterns...
I have no idea of the estimated cost of all those commercials compared to the one airing of the Nationwide commercial that I saw, but I can guarantee you that when my insurance renewal rolls around, I'll be getting a quote from Nationwide for good...
Oh, and Hulu's commercials were 60-seconds long. Hulu's Superbowl Commercial - 60sec Do you think this explains why Hulu's Superbowl Commercial is also posted on HuluDotCom's Channel on YouTube? Hulu, the online video joint venture of NBC Universal...
Last year they didn't rank for the term "my Cadillac story" when running commercials with the same tagline (that microsite does come in number one now). The commercial spot calls people to the domain f150behindthescenes.com, which has been...
Again the commercials are all available at the "Super Spots" MySpace page. Vitamin Water ran a cool commercial with Shaquille O'Neal riding a horse. Quite hilarious, but frankly I was confused at the end if this was a Vitamin Water commercial or a...
Doritos, for instance, promoted a contest called Crash the Super Bowl, in which user-submitted commercials competed for the right to have their ad aired during the Super Bowl. After the Super Bowl, the Internet acts as an echo chamber, amplifying...
