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  1. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    Fifty percent of Super Bowl ads this year used hashtags. Each replay included a short 5-7 second commercial just before the replay. He went beyond talking about social being the second screen experience and started off with a bang saying Twitter is...

  2. 75% of Most Shared Super Bowl 2012 Video Ads Launched Before Super Sunday

    For example, the playbook reveals that three-quarters of the top 20 ads from Super Bowl 2012 were launched online before the big game. The insights include: percent of the top 20 most shared ads from Super Bowl 2012 were launched before Super Sunday.

  3. Madonna's Super Bowl Halftime Show Tops Google Searches [Infographic]

    Best Super Bowl 2012 Ads Put New Plays into YouTube Creator Playbook Forty-one percent of searches related to Super Bowl ads that were made during the big game came from mobile devices. Super Bowl ads or ad teasers were watched more than 30 million...

  4. Tom Brady vs. Eli Manning: Brady Searches Top Google, Yahoo

    Other hot searches included “funny Super Bowl commercials,” “cost of Super Bowl commercials,” “top 10 Super Bowl commercials,” “Super Bowl commercial transcripts,” and “new Super Bowl commercials. For the gamblers, “Super Bowl points spread” spiked...

  5. Super Bowl Commercials 2011: Volkswagen Still Favored to Win

    But the big surprised is "2011 GM Chevy Super Bowl Commercial 'Bumblebee,'" which wasn't ranked in the top 100 yesterday and is ranked #11 today. GM Chevy Super Bowl Commercial "Bumblebee" Audi is teasing its Super Bowl commercial by telling the...

  6. Will Google run a Super Bowl commercial in the third quarter?

    According to a variety of sources, Google plans to run a Super Bowl commercial in the third quarter to today's big game. So, what might Google's Super Bowl commercial feature? When asked for which activities, if any, they planned to log onto the...

  7. Super Bowl 2010 commercials featured (again) on YouTube AdBlitz

    Super Bowl Commercial Preview (abcnews.go.com) Would marketers be smarter to take the money they'll spend on Super Bowl 2010 commercials and use it to by YouTube ads instead? Zamost also said that smart marketers have already figured out that their...