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  1. As Goes Paid Search, So Goes the Election?

    From May to October 2012, the organizations sponsoring political paid search experienced an average click-through rate of 4.5 percent on their ads compared to an average of 3.6 percent for non-political ads running during the time, suggesting that...

  2. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    And yes, from time-to-time a commercial or shopping related query returns Google’s own products or services in this richer mix of results. This is a unique “give first, take second” combined philanthropic and commercial business model.

  3. Google Shopping Weapons Ban Has Gun Enthusiasts Up In Arms

    The problem with this logic is that Google’s transition of Google Shopping to a commercial model separates its results from the organic index. Our company has a strong culture and values, and we've chosen not to allow ads that promote products and...

  4. World IPv6 Launch: What it Means for Content Owners & SEO

    The real solution is a new addressing scheme, which has been defined as a standard since the 1990s, but is only now starting to see wider commercial adoption: Internet Protocol version 6 (IPv6). New devices, at some point, will no longer be able to...

  5. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Have you seen the National Car Rental commercial that talks about improving ROI through SEO by COB? For Google, April Fools' Day is the annual launch day for a slew of gag products and hoax services you’ll likely never see in real life.

  6. SEO for Naver – Korea’s Largest Search Engine

    Naver completely excludes indexing low quality pages, spam and commercial pages, they purely want search results that have what they consider great content. These database searches are common for celebrities, weather, movies, books, wines, public...

  7. SEMPO Tells Government: Don't Censor Search Engines

    First of all – and most broadly – the Internet was created as an open and free channel of communication that was not subject to regulation or control from either governments or commercial entities. The initial success of search engines in...

  8. Getting Ready for Global Business: The Benefits of the Foreign Language Internet

    Brands really need local knowledge if they’re to take advantage of commercial opportunities like this. Global Market Finder automatically translates keywords related to a company's products or services into 56 languages, ranks the countries with...