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  1. Why Is It So Hard to Increase Your Search Rankings By One Spot?

    Blogs and social media sites give you a way to do that in a non-commercial manner, and actively engage with communities, peers, influencers, and potential customers. A Simple Point Score Model Sometimes it seems remarkably easy, and other times it...

  2. Multi-Channel Analytics: An Interview With SES San Francisco Speaker Andrew Edwards

    As the Internet became more of a commercial venture, I got interested in how to measure its effectiveness in the marketplace. We believe the trend towards converging many data inputs and creating a flexible output model is accelerating – and...

  3. Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

    We believe that having a commercial relationship with merchants will encourage them to keep their product information fresh and up to date. While Google Shopping has been around for over a decade under various names, Google very quietly announced...

  4. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    This is a unique “give first, take second” combined philanthropic and commercial business model. And yes, from time-to-time a commercial or shopping related query returns Google’s own products or services in this richer mix of results.

  5. 3 Reasons Why the New Google Shopping is Bad for Ecommerce Merchants

    Google has announced that they will transition Google Product Search away from being free for merchants to list their products into a commercial model built on the Product Listing Ads program. The new paid program will simply be called Google...

  6. Search and Social Marketing Olympians Compete for ROI Gold at SES London

    It’s really commercial optimization,” Jesson said. Author, blogger and sensational keynote speaker, Avinash will share his unique perspective on balancing multiple media channels, leveraging super awesome metrics, grounding your digital existence...

  7. SEMPO Tells Government: Don't Censor Search Engines

    First of all – and most broadly – the Internet was created as an open and free channel of communication that was not subject to regulation or control from either governments or commercial entities. A small fraction of the population believes in a...