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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Nine of the top 10 commercial banks. Delivering the right message to the right person at the right time. Regardless of your marketing discipline – digital, search, content or social – the same message rings true: "Reinvent what you do, how you do...

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Lisa forgot that Instagram even did video, but she really liked the idea and followed up with, "How about we use the winning videos in a TV commercial? Commercial Break She considered letting it go to voice mail, but she hated knowing that there...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Second Commercial Break We should meet our customers on their terms with a message like, 'You're perfectly you, and so are our jeans. Sometimes consumers ignore your content, sometimes they react to it the wrong way, and sometimes they take over...

  4. GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays

    Let’s start with the "GEICO Hump Day Camel Commercial - Happier than a Camel on Wednesday. The ad is unusual in that it has enjoyed a peak in shares every Wednesday since launch, continuing to spread GEICO’s message long after a normal ad’s social...

  5. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    But the truth is a commercial won't make your customers fall in love with you. There's something off about you that is memorable and that helps you spread your message. You've probably seen it. Actually, Microsoft has gone out of its way to make...

  6. Search Engine Reputation Management Services

    The main difference between marketing and PR is that PR doesn't seem to include a big commercial aspect. It will, however, still be visible on the next page, and in cases where the negative message is situated on a domain like CNN.com, it's very...

  7. Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

    We believe that having a commercial relationship with merchants will encourage them to keep their product information fresh and up to date. In a message geared toward holiday shoppers, Bing is claiming shenanigans on Google for it's new paid ad...

  8. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Have you seen the National Car Rental commercial that talks about improving ROI through SEO by COB? When we clicked (or visualized clicking) within the MentalPlex circle, we got an error message that said, “Error 01: Brainwaves received in analog.

  9. Search and Social Marketing Olympians Compete for ROI Gold at SES London

    It’s really commercial optimization,” Jesson said. And the message is being brought to us live and direct from Google's very own Digital Marketing Evangelist, Avinash Kaushik. And as various muscles are exerted along with displays of strength...