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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Always make anchor text contextual, never link to transactional/commercial content unless you are talking specifically about it. If content is placed on a big publisher first as an exclusive, they should be linked to from additional outreach...

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Because click-through rate, another vitally important AdWords metric, is largely determined by the quality of your ads themselves and the commercial intent of the keywords you pick. Sure, huge businesses with vast monthly AdWords budgets might not...

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Commercial Break Lisa forgot that Instagram even did video, but she really liked the idea and followed up with, "How about we use the winning videos in a TV commercial? Lisa Hughes, a New York-based content marketer for UK clothing and apparel...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Second Commercial Break Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her boss, Don Makerfield, anxiously waiting for him to get off the phone. Earlier that day, Don asked Lisa to develop a content...

  5. SEMPO Tells Government: Don't Censor Search Engines

    First of all – and most broadly – the Internet was created as an open and free channel of communication that was not subject to regulation or control from either governments or commercial entities. Should Google be given unlimited permissions to...