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  1. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Have you seen the National Car Rental commercial that talks about improving ROI through SEO by COB? The goal is to capture images of 98 percent of the area within three years. Area 51 Google’s practical jokes began a day early in 2012, with 8-Bit...

  2. Getting Ready for Global Business: The Benefits of the Foreign Language Internet

    Brands really need local knowledge if they’re to take advantage of commercial opportunities like this. Keywords are the building blocks of foreign language Internet marketing, and one area where it’s invaluable to have local knowledge, in the form...

  3. Effective Search Marketing Strategy Determines Fate of Organizations

    The relevancy and commercial intent of these queries is literally off the chart and to not rank for them was suicidal in nature. Conversely, rival upscale furniture store Steinhafels ranks number one for search terms like Milwaukee furniture and...

  4. One Man's Keywords are Another Man's List of Forbidden 'Newsspeak' Words and Phrases

    After these commercial messages Area residents My sympathy goes out to the search engine optimizers for large media companies. While they are trying to get journalists to understand the value of using keywords, journalists often confuse that with...

  5. Video Marketing Case Studies with David Meerman Scott and Me

    Blendtec is a division of K-TEC that makes highperforming, durable blenders for commercial use and a newer line of home appliances. If you have any video marketing case studies that you'd like to share with us, just mention them in the comments...