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  1. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    Search marketing industry association SEMPO has appealed to the FTC for a review and revision of the 2002 guidelines for search engine disclosure of paid advertisements in search results. The FTC has not officially announced a review of the...

  2. Google ‘Search Plus’ and Our Ever Decreasing Circles

    As far back as 2009 data studies such as a Nielsen report put recommendations from known contacts and consumer opinions way, way ahead of search engine advertisements. My concern is who is curating, based on what data and what commercial motives?

  3. Content Promotion for Link Marketing

    Paid Advertisements: PPC, Banner Ads Check out MADtv's parody of a depression commercial from a couple years ago. No one knows about it. Let's explore some often overlooked methods to promote your content for exposure, traffic, and link building.

  4. Top SEO Firms Paid for by the Following...

    The last thing we need is for SEO firms, especially the good SEO firms, to support marketing programs that are not entirely upfront about what they are: advertisements. If you see editorial advertising in a newspaper, magazine, or on television...

  5. Inside AdWords and Contextual Advertising: The Tipping Point

    Back in 2003, Google pioneered a technology for automatically displaying text advertisements on Web sites. But that's just a software problem; technology under development will, for example, analyze the content of recorded radio broadcasts (or...

  6. Search and the Law: Attorney Deborah Wilcox

    So consumers would hopefully be able to understand that these were advertisements, and the FTC took no further action. It was Ralph Nader's commission which had written a letter to the FTC, complaining about how search engines were not properly...