The retail sector appears to be the most obvious benefactor of big data, given the abundance of information conveyed during commerce transactions. The volume of data produced is expected to be 44 times greater in 2020 than it was in 2009.
While social did drive .71 percent of conversions at ecommerce sites, Baer said in the report that "brand-led, direct social commerce tactics are ineffective. When asked if brands need to rethink social advertising, Lyon says social commerce does...
The moral here: don't assume (you know what that does) and get with the times. With evolving features and functionality, as well as situational needs to consider, there are many unique differences in user behavior by device that can provide...
Chamber of Commerce Foundation, Gen C is a powerful demographic – not only are they cultural tastemakers, they influence $500 billion of spending a year in the U.S. Chmielewski of the LA Times. PSY and Madonna would have to repeat their Madison...
The service you provide is big-ticket and the ROI may only be five new clients as you have learned this from a reliable confidant at the local Chamber of Commerce. You remember, one of the questions the Chamber of Commerce colleague suggested you...
They could start with low-hanging fruit like the associations they are members of, the local chamber of commerce, and other organizations they have relationships with. For small businesses, there are times websites contain a limited set of pages.
And a crowdfunding campaign landing page, in simple terms, is a low cost content management and e-commerce system. Facebook users who liked the Facebook page of a popular smartphone manufacturer were 5.6 times more likely to have purchased the...
Also, make sure your information appears correctly on your local Chamber of Commerce and Better Business Bureau sites. Often times, sites in this neighborhood are how-to guides, forums and other user-generated content sites that make adding...
Unfortunately for e-commerce stores, 61 percent said they are likely to leave if the site isn’t mobile-friendly. Users are five times more likely to abandon the task they are trying to complete if the site isn’t optimized for mobile use, with 79...
Many times sites like your Chamber of Commerce will lead you to other great local authority sites through their own links, so make sure you check out any sections like "Related Links" or "Resources. These are sites like your Chamber of Commerce...
If you have an e-commerce site, then chances are your products are being pulled from a database and/or they may also have some kind of session IDs in them. The most common example of duplicate content is on e-commerce sites where the manufacturer’s...
ES: Your method of utilizing Google+ is obviously unique, what are some tips you can provide to other businesses (such as e-commerce)? FC: We update the page several times a day. Update your page several times a day with interesting content.
Whether you have an e-commerce site seeking additional sales or a lead gen model, YouTube advertising should definitely factor into your marketing mix. Test different lengths and keep an eye on YouTube Insight stats to track the drop off times to...
On many e-commerce sites, multiple choices are offered to consumers in order to up-sell and cross sell items (think “multiple colors of shirts” and “users also bought this” type of options). On many e-commerce sites, there is always an offer used...
If you're a major company in the retail or e-commerce space looking to promote your brand online in an organic and effective way, having an answer to the "Got SEO? Yes, coming under budget is imperative in tough times.
Become a member of your local civic organizations, Chamber of Commerce, marketing groups, etc. B2B can be tough at times. Many times we think that with the right links, our sites will soar in the rankings, even though they are usability nightmares...
It can be difficult for e-commerce companies to keep up with changes in pricing and keep in-stock information up to date. BloomReach has an English language database of 12.6 million synonym pairs, 73 times more words than in Oxford dictionary.
These are your links on sites like your local city business listings, your Chamber of Commerce, relevant trade organizations, etc. The backstory here is that our city was trashed in an article appearing in a New York paper, so many people in town...
Not all retailers taking part on the overall Trusted Stores program have the program badges visible on their e-commerce sites. Google Trusted Stores is a customer service program that takes into account reviews, shipping times, products, customer...
I recently caught up with Ken Barber, VP of Marketing and Product Development at mShopper – a relatively early mobile commerce player. And at the rate the times are changing, may as well check again three months from now.
