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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    I recently saw a figure that Amazon accounts for 30 percent of all e-commerce sales in the U.S. It now captures about 30 percent of every e-commerce dollar in the U.S.and in many other markets as well), and it is also a successful B2B vendor...

  2. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    For a great example of a user-friendly in-app e-commerce experience, Google Product Marketing Manager Adam Singer recommends marketers look to Amazon. We've probably heard this a million and one times, yet few have mastered the ability to measure...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Other industries that convert relatively well on mobile include travel and hospitality at a rate of .7x desktop and e-commerce at a rate of .6x desktop. Mobile traffic grew 10 times faster than desktop: From H1 2012 to H1 2013, mobile traffic grew...

  4. Retail Paid Search Traffic Up 30%, Organic Visits Drop 3% [Study]

    E-commerce platform MarketLive has released an interesting study based on data from more than 200 website over the first six months of 2013. Tablet traffic also significantly increased, with tablet traffic increasing at three times the rate of...