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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    I recently saw a figure that Amazon accounts for 30 percent of all e-commerce sales in the U.S. It now captures about 30 percent of every e-commerce dollar in the U.S.and in many other markets as well), and it is also a successful B2B vendor...

  2. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    For a great example of a user-friendly in-app e-commerce experience, Google Product Marketing Manager Adam Singer recommends marketers look to Amazon. We've probably heard this a million and one times, yet few have mastered the ability to measure...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Other industries that convert relatively well on mobile include travel and hospitality at a rate of .7x desktop and e-commerce at a rate of .6x desktop. Mobile traffic grew 10 times faster than desktop: From H1 2012 to H1 2013, mobile traffic grew...

  4. Retail Paid Search Traffic Up 30%, Organic Visits Drop 3% [Study]

    E-commerce platform MarketLive has released an interesting study based on data from more than 200 website over the first six months of 2013. Tablet traffic also significantly increased, with tablet traffic increasing at three times the rate of...

  5. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    While social did drive .71 percent of conversions at ecommerce sites, Baer said in the report that "brand-led, direct social commerce tactics are ineffective. When asked if brands need to rethink social advertising, Lyon says social commerce does...

  6. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    The moral here: don't assume (you know what that does) and get with the times. With evolving features and functionality, as well as situational needs to consider, there are many unique differences in user behavior by device that can provide...

  7. YouTube Now Gets More Than 1 Billion Unique Visitors Every Month

    Chamber of Commerce Foundation, Gen C is a powerful demographic – not only are they cultural tastemakers, they influence $500 billion of spending a year in the U.S. Chmielewski of the LA Times. PSY and Madonna would have to repeat their Madison...

  8. Beware of Red Flags When Searching for SEO or Web Dev Services

    The service you provide is big-ticket and the ROI may only be five new clients as you have learned this from a reliable confidant at the local Chamber of Commerce. You remember, one of the questions the Chamber of Commerce colleague suggested you...

  9. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    They could start with low-hanging fruit like the associations they are members of, the local chamber of commerce, and other organizations they have relationships with. For small businesses, there are times websites contain a limited set of pages.

  10. 72% of Consumers Want Mobile-Friendly Sites: Google Research

    Unfortunately for e-commerce stores, 61 percent said they are likely to leave if the site isn’t mobile-friendly. Users are five times more likely to abandon the task they are trying to complete if the site isn’t optimized for mobile use, with 79...