Offering a commerce transaction on a social platforms may have an appropriate time and place. As expected, F-commerce and storefronts were short-lived and have been replaced predominately by "gifting" sales on Facebook.
While social did drive .71 percent of conversions at ecommerce sites, Baer said in the report that "brand-led, direct social commerce tactics are ineffective. When asked if brands need to rethink social advertising, Lyon says social commerce does...
Online commerce continues to growth in the double digits every quarter, and with more money being spent online, online vendors are constantly being presented with the opportunity to increase their online sales.
Facebook and Twitter are hoping to change that, particularly when it comes to commerce (see: Facebook Graph Search and Twitter enabling instant commerce with American Express), but for now the data says that Taylor is right.
F-commerce a flop? This was all part of an aggressive effort to restructure the company and grow advertising revenues through targeting mobile and social opportunities. Everyone loves the thrill of victory and the agony of defeat, so here are a few...
The mobile commerce avalanche Starting with Google’s big push on Google + and SPYW the industry began to push for empirical evidence on the relationship between social and search. Bing also took an interested step into social partnering with...
Despite the frenzy of media coverage surrounding the importance of Black Friday in the brick-and-mortar world, we continue to see this shopping day become more and more prominent in the e-commerce channel – particularly among those who prefer to...
While Facebook is pushing its own newly-launched ecommerce effort, Facebook Gifts, retailers connected to Facebook are also seeking a piece of the holiday shopping action ahead of Black Friday. Meanwhile Wrapp, an app that users download on their...
Linden is also founder of Karma, the gifting startup that the social media giant purchased in May to drive its new e-commerce efforts, Among the new participants in the e-commerce platform are Brookstone, babyGap, L'Occitane, Lindt, Dean & DeLuca...
Third parties such as social shopping app maker Glimpse have been offering solutions to specific aspects of the social commerce “problem” for some time, particularly the disparate data sets available to online retailers.
Debenhams chose the German market because it has been consistently one of the company’s top performing countries online – and because Germany is the second largest e-commerce market in Europe. Here’s how e-commerce companies can reach a wide scope...
Unfortunately for e-commerce stores, 61 percent said they are likely to leave if the site isn’t mobile-friendly. Links to the company’s social media profiles Consumers are doing more on mobile devices, including shopping and product research; when...
Having a multichannel strategy is an increasingly important component of the commerce online marketing mix. At checkout, you can also use some logic to your shopping cart to display a count toward getting the gift, something like, "Spend just $15...
One only has to look at the subsequent explosion of image orientated socially enabled shopping sites such as ShopCade, Fancy and Glimpse (from The Find) to see that e-commerce vendors are betting on being able to cash-in on a more visually...
Business Insider calls Shopcade, “Pinterest for commerce. If consumers continue to adopt Shopcade as the latest social shopping craze, experts predict that the platform could be worth billions of dollars if the company plays its cards right.
At Glimpse, a new social shopping app by TheFind.com, they see things differently – and that’s the key to the next generation of F-commerce, says Director of Corporate Communications Usher Liebermann.
Any site drawing a substantial amount of traffic from Pinterest but losing out in the closing process should consider an audit of their e-commerce site and shopping cart to test usability. Another marketer, Jeffrey Zwelling from Convertro, writes...
The Curious Case of Social Buttons in E-commerce Social commerce revenue could reach $30 billion by 2015, say analysts from SocialMediadd. Most view social as a channel for awareness and brand building; they see potential for social commerce but...
The final member of the trio of units under the Consumer umbrella will be “Commerce,” which will be charged with driving higher ROI for advertisers and agencies. Yahoo search will live on in what is being called the “Connections” unit of the...
Shopping search technology company, The Find, shared some research into the implementation of social buttons on e-commerce sites exclusively with SEW. In short, there is a huge opportunity on the table for entrepreneurs, product managers and...
