While social did drive .71 percent of conversions at ecommerce sites, Baer said in the report that "brand-led, direct social commerce tactics are ineffective. When asked if brands need to rethink social advertising, Lyon says social commerce does...
Whales is the e-commerce cousin to my lead gen segment, and it captures visitors who spend a lot with you. The Converters by Count of Visit segment series gives you three segments to show behaviors of people who convert after 1 visit, 2-5 visits or...
You could ask them to join individual associations – the local chamber of commerce for example. The sales world is changing. Buyers are no longer interested in speaking with “always be closing” aggressive “sales” reps, or even consultative...
Alibaba quietly unveiled Aliyun Search, a product developed by the Chinese ecommerce giant’s cloud unit recently, a move that could have huge implications for Baidu and e-commerce in the country. A year later, Rakuten ended its partnership with...
They could start with low-hanging fruit like the associations they are members of, the local chamber of commerce, and other organizations they have relationships with. And spinning your wheels will not result in stronger rankings, more links, more...
That’s what happened when Brian Christian wrote about the A/B test — the technology behind some of the biggest e-commerce online. Make it clear where your visitor is in the sales process. Customers care more about the value that you provide behind...
The mobile commerce avalanche Twitter and online sales Updates such as Caffeine and Google Panda reduced rankings for low quality sites and improved rankings for sites with great, innovation, and insightful content.
This accelerates as we enter the biggest shopping season in the biggest year of retail evolution since birth of e-commerce. ComScore Senior Director Matt Archer says mobile's share of retail e-commerce is on pace to reach double digits for the...
Econsultancy just released their first "E-commerce Best Practice Compendium" with over 170 tips to improve conversion rates. Econsultancy's blog also shares some of their other tips from their E-Commerce Best Practice Compendium as well.
Research and e-commerce companies give us a glimpse at the greater picture, though they do so through analysis of the data to which they have access. Cyber Monday reached $1.465 billion in online spending, up 17 percent versus 2011, representing...
In the wake of Black Friday e-commerce reports, more than a few mainstream media publications have grabbed hold of one particular IBM finding and used it to proclaim, once again, that social media marketing is a fail.
E-commerce sales on Black Friday, traditionally the kickoff to the holiday season for brick and mortar retailers, surpassed $1 billion for the first time in history. Fifty-seven million Americans chose to shop online on Black Friday, resulting in a...
Third parties such as social shopping app maker Glimpse have been offering solutions to specific aspects of the social commerce “problem” for some time, particularly the disparate data sets available to online retailers.
Whether you have an e-commerce site seeking additional sales or a lead gen model, YouTube advertising should definitely factor into your marketing mix. YouTube is higher up in the sales funnel, so gearing keywords related to the discovery stage...
Links from good local sites like your Chamber of Commerce aren't likely to get devalued and the sites don't tend to change hands every year or become totally spammed up (only to then get devalued or deindexed.
E-commerce sites can use alerts to help track sales goals or high sales days. For sites hit by each of these respective updates, referral traffic from Google dropped to virtually nothing overnight. The Google Analytics app also shed new light on...
The search technology within e-commerce sites is a powerful tool for marketers, and can be looked at as a potential threat for core search engines. ComScore’s Search Evangelist Eli Goodman said in the report that the shifts in consumer search...
Another marketer, Jeffrey Zwelling from Convertro, writes in VentureBeat that his company has seen social media revenue for e-commerce sites from Pinterest increase from 1.2 percent in Q2 2011 to its present high of 17.4 percent.
Byun could not confirm that Yahoo Small Business will be placed under the new Commerce division mentioned as part of the restructuring promised by new CEO Scott Thompson, but, with display advertising sales down, the Yahoo Marketing Dashboard...
The use of Facebook as a direct sales channel reached its peak in Q2 2010, with just over 10 percent of marketers reportedly using F-commerce at that time. Simon Hibbott from Generation X Computers published the above infographic and even went so...
