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  1. How to Use QR Codes for Better Conversion Rates

    Havas Media Social 2011 Social Commerce Survey Note: For the clothing industry this will require smart e-commerce planning for discontinued items. Note: “Reviews on third party sites offer greater reach and credibility than on-site reviews,” says...

  2. Google Commerce Search 3.0 Brings Big Brains to Smaller Shops

    In essence, this is a massive update to their search solution for e-commerce sites. User Engagement Based Product Recommendations: Essentially a Google Labs experiment for a "users who viewed/bought this product also viewed/bought" type web app as...

  3. The Decision-Making Funnel, Stage 4: Action, Part 1

    E-commerce: That their purchase will indeed arrive before that special occasion. Online auction sites: That the product they see is accurately represented. Especially if the item in question is a commodity, or widely available from a number of...