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  1. How to Use QR Codes for Better Conversion Rates

    Havas Media Social 2011 Social Commerce Survey Note: For the clothing industry this will require smart e-commerce planning for discontinued items. Note: “Reviews on third party sites offer greater reach and credibility than on-site reviews,” says...

  2. 'The Power of Google' Senate Hearing is Must Watch TV Today

    It has added online commerce offerings in local retail and restaurants, comparison shopping and travel, and folded them into its search engine, prompting complaints that Google is giving its businesses preferred placement in search results," the...

  3. Google Commerce Search 3.0 Brings Big Brains to Smaller Shops

    In essence, this is a massive update to their search solution for e-commerce sites. User Engagement Based Product Recommendations: Essentially a Google Labs experiment for a "users who viewed/bought this product also viewed/bought" type web app as...

  4. Brand Monitoring: A Guide to Protecting Trademarks on Paid Search

    Trademark rights begin when you first use the mark in commerce -- for example, the date you start to market your product. If you believe your rights are being trampled, you have to prove three things to get a court to listen: (1) the infringing use...

  5. The Decision-Making Funnel, Stage 4: Action, Part 1

    E-commerce: That their purchase will indeed arrive before that special occasion. Online auction sites: That the product they see is accurately represented. There is growing evidence that online consumers are getting savvier, and that the median...

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