While social did drive .71 percent of conversions at ecommerce sites, Baer said in the report that "brand-led, direct social commerce tactics are ineffective. When asked if brands need to rethink social advertising, Lyon says social commerce does...
Based on title tags alone, it seems that the first steps of commerce are beginning to take place right within the search engine result page. Offering free shipping has increasingly become necessary for all ecommerce businesses; consumer have now...
Whales is the e-commerce cousin to my lead gen segment, and it captures visitors who spend a lot with you. Many people with image-rich sites were puzzled when their traffic dropped in late-January due to a change in the way Google Images works.
You could ask them to join individual associations – the local chamber of commerce for example. Many of these sites, associations and groups allow you to post profiles, post links and engage with members online.
Alibaba quietly unveiled Aliyun Search, a product developed by the Chinese ecommerce giant’s cloud unit recently, a move that could have huge implications for Baidu and e-commerce in the country. When Baidu introduced Youa, an ecommerce store to go...
They could start with low-hanging fruit like the associations they are members of, the local chamber of commerce, and other organizations they have relationships with. Since relevant and powerful links increase SEO strength, it’s important to...
Go to getlisted.org and bask in the glory of knowing that you are about to get connected with the kids and hard working adults that make the world of commerce go ‘round. Even the kids will soon be adult consumers, which make them viable in the...
Links from the Better Business Bureau (BBB) and the Chamber of Commerce are great for both link building and Trust Building. Compare this to the winners, which have only 1 percent coming from those types of sites (primarily scrapers).
If you’re a local business, can you get the local chamber of commerce to link to you? Links remain the main signal search engines use to determine which of those 388,000 sites shows up on the first page of results.
Launch of NSTIC at US Chamber of Commerce Meeting (long but important) The other claim to fame for the NSTIC, the big sale, is that you will be anonymous to the sites you visit. So now what? Those who follow me, read me, or conference with me...
That’s what happened when Brian Christian wrote about the A/B test — the technology behind some of the biggest e-commerce online. They’ll challenge every fundamental by testing it because they know that just because something has worked over 60...
The mobile commerce avalanche Updates such as Caffeine and Google Panda reduced rankings for low quality sites and improved rankings for sites with great, innovation, and insightful content. The only way to describe it is a series of ups and downs...
This will include both Google authorship as well as product-specific information for e-commerce websites. Outreach activities required to obtain valuable links from relevant, high-authority sites will also become increasingly time-consuming (read...
And a crowdfunding campaign landing page, in simple terms, is a low cost content management and e-commerce system. Crowdfunding sites like CircleUp, Indiegogo and Kickstarter are a form of social media geared toward fundraising.
Also, make sure your information appears correctly on your local Chamber of Commerce and Better Business Bureau sites. The first set of sites to focus on isn’t really in a neighborhood at all but includes the sites that use the citations in...
This accelerates as we enter the biggest shopping season in the biggest year of retail evolution since birth of e-commerce. ComScore Senior Director Matt Archer says mobile's share of retail e-commerce is on pace to reach double digits for the...
Econsultancy just released their first "E-commerce Best Practice Compendium" with over 170 tips to improve conversion rates. Econsultancy's blog also shares some of their other tips from their E-Commerce Best Practice Compendium as well.
Research and e-commerce companies give us a glimpse at the greater picture, though they do so through analysis of the data to which they have access. Experian Hitwise: Cyber Monday a Banner Day for Top 500 Retail Sites
In the wake of Black Friday e-commerce reports, more than a few mainstream media publications have grabbed hold of one particular IBM finding and used it to proclaim, once again, that social media marketing is a fail.
E-commerce sales on Black Friday, traditionally the kickoff to the holiday season for brick and mortar retailers, surpassed $1 billion for the first time in history. Fifty-seven million Americans chose to shop online on Black Friday, resulting in a...
