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  1. "Content Performance Marketing" – 3 Steps to Future Success

    In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the product by offering buying guides and a customized...

  2. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    E-Commerce (if you’re a retailer, if you’re using a commerce platform to capture leads, or support non-retailer transaction activities) So we know the goal is to consolidate/roll the mobile site into the desktop site.

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    If you write a guest post about "Challenges facing single brand retailers online" on a leading e-commerce blog like Smarter Commerce, a reference back to your website using anchor texts like, "great eyewear," or, "cheap glasses," would stick out...

  4. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Search is continually growing as an important revenue source for e-commerce businesses. Every e-commerce client should have one because they are fantastic. If you have a fast turnover, dynamic search ads are great at covering all of the inventory...

  5. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    When shoppers on your e-commerce site are looking for something, how do you help them find it? Last year, Search Engine Watch covered a different study that showed the majority (57 percent) of e-commerce brands were not using their site search data...

  6. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    For e-commerce brands, Pease encouraged the use of PLAs, or as they are now called – "Google Shopping Campaigns". She gave a brief overview on how remarketing helps advertisers reach and reconnect with people who have already visited their site.

  7. How to Use Google Analytics Site Search Reports

    All standard metrics are available and the Site Usage, Goals, and E-Commerce reports are easily accessible above the graph so you can drill into the most relevant report for your site. Each query used is shown alongside search usage metrics but...

  8. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    New processes and tools are evolving everyday in the fast-paced world of e-commerce and this is one tool you should definitely add to your website analysis toolkit. Instead of comparing your site to competitor sites, you compare it to an idealized...

  9. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    Social technology company 8th Bridge released its third-annual Social Commerce IQ report, which looks at nearly 900 online retail brands – including nearly all brands in the Internet Retailer 2013 Top 500 Guide – their social adoption and...