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  1. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of online retailers in the U.K.believe consumers find their website through the organic channel.

  2. "Content Performance Marketing" – 3 Steps to Future Success

    In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the product by offering buying guides and a customized...

  3. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    E-Commerce (if you’re a retailer, if you’re using a commerce platform to capture leads, or support non-retailer transaction activities) So we know the goal is to consolidate/roll the mobile site into the desktop site.

  4. 6 Crucial Link Building Strategies to Drive Quality Traffic

    If you write a guest post about "Challenges facing single brand retailers online" on a leading e-commerce blog like Smarter Commerce, a reference back to your website using anchor texts like, "great eyewear," or, "cheap glasses," would stick out...

  5. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Search is continually growing as an important revenue source for e-commerce businesses. Every e-commerce client should have one because they are fantastic. If you have a fast turnover, dynamic search ads are great at covering all of the inventory...

  6. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    When shoppers on your e-commerce site are looking for something, how do you help them find it? Last year, Search Engine Watch covered a different study that showed the majority (57 percent) of e-commerce brands were not using their site search data...

  7. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    For e-commerce brands, Pease encouraged the use of PLAs, or as they are now called – "Google Shopping Campaigns". She gave a brief overview on how remarketing helps advertisers reach and reconnect with people who have already visited their site.