Whales is the e-commerce cousin to my lead gen segment, and it captures visitors who spend a lot with you. For example, if average site revenue is $100, then your Whales segment might be set to capture orders with revenue of over $300.
In gaming, travel, e-commerce, and the financial service industry, the early indicators are that our cost per install are highly competitive. Facebook's costs are also skyrocketing as it maneuvers to increase the frequency with which users visit...
Online commerce continues to growth in the double digits every quarter, and with more money being spent online, online vendors are constantly being presented with the opportunity to increase their online sales.
Whether it's an event at your local chamber of commerce, an industry meetup or something on the national stage, commit yourself to at least one speaking opportunity between now and the end of summer. Or the blog on your site you haven't updated in...
As Craig hinted during his presentation at the session on Harnessing the Power of B2B Video Marketing, Orabrush is now describing itself as "an e-commerce distribution platform that leverages social media marketing, with expertise in YouTube...
You could ask them to join individual associations – the local chamber of commerce for example. Show them how to identify a ‘good’ site, which keywords you're focusing on and how they can build worthwhile links.
The service you provide is big-ticket and the ROI may only be five new clients as you have learned this from a reliable confidant at the local Chamber of Commerce. You remember, one of the questions the Chamber of Commerce colleague suggested you...
This simple pair of segments will need to be slightly different if your site is e-commerce or not, because it will depend if you're using goals or e-commerce tracking. By applying two segments – visitors who converted and visitors who didn't – you...
Having a clean feed is of benefit to an e-commerce website whether or not the company has a digital catalog. This is maintenance that will help the company when it's time for a site upgrade, the launch of an additional site or a site redesign.
F-commerce a flop? This is why SEO professionals greeted Google's Distinguished Enginner Matt Cutts with cheers as he announced the release of the Disavow Links tool, which allows webmasters to ask Google not to take certain links into account when...
They could start with low-hanging fruit like the associations they are members of, the local chamber of commerce, and other organizations they have relationships with. Also, the site didn't come close to representing the quality of work that the...
Links from the Better Business Bureau (BBB) and the Chamber of Commerce are great for both link building and Trust Building. Their studies concluded that if: “under 50 percent of your anchor text for incoming links were “money keywords” it’s all...
If you’re a local business, can you get the local chamber of commerce to link to you? If one of the products you offer is left-handed golf clubs as a product, for example, is there a page on your site focused on left-handed golf clubs?
Launch of NSTIC at US Chamber of Commerce Meeting (long but important) Pandora trusts my Identity Provider (IdP) and I am allowed site access. So let’s take the case of a site with an age requirement, like Pandora.
If you run an e-commerce site, it's important to break down your different traffic channels to see which one performs best. E-commerce Traffic Report This report answers some of your e-commerce questions by looking at the following metrics:
That’s what happened when Brian Christian wrote about the A/B test — the technology behind some of the biggest e-commerce online. For instance, using software like Silverback can allow you to record a person using an ecommerce site and get useful...
This will include both Google authorship as well as product-specific information for e-commerce websites. Future Panda updates will also necessitate higher quality on-site content, further increasing copywriting costs.
Also, make sure your information appears correctly on your local Chamber of Commerce and Better Business Bureau sites. While most recent articles focus more on how to prevent your site from being associated with bad neighborhoods, trying to...
Econsultancy just released their first "E-commerce Best Practice Compendium" with over 170 tips to improve conversion rates. Econsultancy's blog also shares some of their other tips from their E-Commerce Best Practice Compendium as well.
Research and e-commerce companies give us a glimpse at the greater picture, though they do so through analysis of the data to which they have access. Amazon.com remained the top visited retail site on Cyber Monday while Walmart received the second...
