SEO News

Commerce Site

RSS
  1. How to Use Google Analytics Site Search Reports

    All standard metrics are available and the Site Usage, Goals, and E-Commerce reports are easily accessible above the graph so you can drill into the most relevant report for your site. Each query used is shown alongside search usage metrics but...

  2. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    New processes and tools are evolving everyday in the fast-paced world of e-commerce and this is one tool you should definitely add to your website analysis toolkit. Instead of comparing your site to competitor sites, you compare it to an idealized...

  3. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    Social technology company 8th Bridge released its third-annual Social Commerce IQ report, which looks at nearly 900 online retail brands – including nearly all brands in the Internet Retailer 2013 Top 500 Guide – their social adoption and...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Whales is the e-commerce cousin to my lead gen segment, and it captures visitors who spend a lot with you. For example, if average site revenue is $100, then your Whales segment might be set to capture orders with revenue of over $300.

  5. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    E-commerce Holiday SEO Keyword Optimization: 6 Keys to Success With many ecommerce sites, site owners have authored original product descriptions, which is fantastic. Even if a site has 100 percent unique product descriptions, they can often be on...

  6. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    For a great example of a user-friendly in-app e-commerce experience, Google Product Marketing Manager Adam Singer recommends marketers look to Amazon. Use a Mobile Bid Modifier for Mobile Remarketing, Even Without a Mobile-Optimized Site

  7. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Other industries that convert relatively well on mobile include travel and hospitality at a rate of .7x desktop and e-commerce at a rate of .6x desktop. Ask yourself why do visitors (mobile and global) come to your site?