While social did drive .71 percent of conversions at ecommerce sites, Baer said in the report that "brand-led, direct social commerce tactics are ineffective. When asked if brands need to rethink social advertising, Lyon says social commerce does...
Based on title tags alone, it seems that the first steps of commerce are beginning to take place right within the search engine result page. Offering free shipping has increasingly become necessary for all ecommerce businesses; consumer have now...
Alibaba quietly unveiled Aliyun Search, a product developed by the Chinese ecommerce giant’s cloud unit recently, a move that could have huge implications for Baidu and e-commerce in the country. When Baidu introduced Youa, an ecommerce store to go...
The mobile commerce avalanche Updates such as Caffeine and Google Panda reduced rankings for low quality sites and improved rankings for sites with great, innovation, and insightful content. The ‘Bing it on challenge’ signified a sharper and more...
This accelerates as we enter the biggest shopping season in the biggest year of retail evolution since birth of e-commerce. ComScore Senior Director Matt Archer says mobile's share of retail e-commerce is on pace to reach double digits for the...
Research and e-commerce companies give us a glimpse at the greater picture, though they do so through analysis of the data to which they have access. Experian Hitwise: Cyber Monday a Banner Day for Top 500 Retail Sites
Despite the frenzy of media coverage surrounding the importance of Black Friday in the brick-and-mortar world, we continue to see this shopping day become more and more prominent in the e-commerce channel – particularly among those who prefer to...
Third parties such as social shopping app maker Glimpse have been offering solutions to specific aspects of the social commerce “problem” for some time, particularly the disparate data sets available to online retailers.
Unfortunately for e-commerce stores, 61 percent said they are likely to leave if the site isn’t mobile-friendly. More information on the What Users Want Most From Mobile Sites Today report is available on the Google Mobile Ads blog.
One only has to look at the subsequent explosion of image orientated socially enabled shopping sites such as ShopCade, Fancy and Glimpse (from The Find) to see that e-commerce vendors are betting on being able to cash-in on a more visually...
Another marketer, Jeffrey Zwelling from Convertro, writes in VentureBeat that his company has seen social media revenue for e-commerce sites from Pinterest increase from 1.2 percent in Q2 2011 to its present high of 17.4 percent.
In response to reports of major retailers closing their F-shops, Ecwid CEO Ruslan Fazlyev wrote an article for Forbes on the performance of the shopping cart/e-tailer software company’s SMB clients in the F-commerce space.
I recently caught up with Ken Barber, VP of Marketing and Product Development at mShopper – a relatively early mobile commerce player. For example, we saw industry data that showed mobile websites had nearly 50 percent higher bounce rates (31...
Shopping search technology company, The Find, shared some research into the implementation of social buttons on e-commerce sites exclusively with SEW. Rather that opting for more discreet aggregated sharing services like AddThis an ShareThis, in...
The Facebook-only e-commerce player has been a partner since the f8 developer conference last fall, and it credits the new buttons with spurring a substantial holiday sales period. These apps will bring new actions such as "want" and "own...
By employing a smarter approach to commerce, many retailers were successful in helping to connect their customers with the best deals from anywhere and at any time, even on Christmas Day where online shopping grew by 16.4 percent over 2010.
Mobile traffic to e-commerce sites rose from 3.9 percent on Cyber Monday 2010 to 10.8 percent this year, according to IBM. Cyber Monday was yet another historic day for e-commerce, with online spending reaching a record $1.25 billion,” said...
Havas Media Social 2011 Social Commerce Survey Note: For the clothing industry this will require smart e-commerce planning for discontinued items. Note: “Reviews on third party sites offer greater reach and credibility than on-site reviews,” says...
Last week I was lucky enough to speak at eBay's Innovate developer's conference in San Francisco where the company introduced and gave more definition to its x.commerce platform. As background, x.commerce is meant to be the uber platform for small...
Quick tip: If your site is e-commerce based, get an app developed. If your site is primarily e-commerce based have an application developed that directly connects your products to the instant consumer in one tap.
