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  1. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    While social did drive .71 percent of conversions at ecommerce sites, Baer said in the report that "brand-led, direct social commerce tactics are ineffective. There is a time and place for social marketing, and while it may not be the direct...

  2. Going Global: Localize Your Message for Holiday Retail Traffic

    Debenhams chose the German market because it has been consistently one of the company’s top performing countries online – and because Germany is the second largest e-commerce market in Europe. Here’s how e-commerce companies can reach a wide scope...

  3. 72% of Consumers Want Mobile-Friendly Sites: Google Research

    Unfortunately for e-commerce stores, 61 percent said they are likely to leave if the site isn’t mobile-friendly. Users are five times more likely to abandon the task they are trying to complete if the site isn’t optimized for mobile use, with 79...

  4. How to Use QR Codes for Better Conversion Rates

    Havas Media Social 2011 Social Commerce Survey Note: For the clothing industry this will require smart e-commerce planning for discontinued items. Sources like Yelp, TripAdvisor and Citysearch had claimed that Google unfairly used their content.of...