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  1. "Content Performance Marketing" – 3 Steps to Future Success

    In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the product by offering buying guides and a customized...

  2. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    While social did drive .71 percent of conversions at ecommerce sites, Baer said in the report that "brand-led, direct social commerce tactics are ineffective. There is a time and place for social marketing, and while it may not be the direct...

  3. Going Global: Localize Your Message for Holiday Retail Traffic

    Debenhams chose the German market because it has been consistently one of the company’s top performing countries online – and because Germany is the second largest e-commerce market in Europe. Here’s how e-commerce companies can reach a wide scope...

  4. 72% of Consumers Want Mobile-Friendly Sites: Google Research

    Unfortunately for e-commerce stores, 61 percent said they are likely to leave if the site isn’t mobile-friendly. Users are five times more likely to abandon the task they are trying to complete if the site isn’t optimized for mobile use, with 79...