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  1. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Click to call should be an integral part of any e-commerce or lead generation search engine marketing campaign,” Shah said. It’s come to be expected these days that when you’re on the go and looking for a business’s phone number in the search...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Whales is the e-commerce cousin to my lead gen segment, and it captures visitors who spend a lot with you. Check out John's work on segments to learn more about segmenting search and social. This segment allows you to see search traffic coming from...

  3. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    For a great example of a user-friendly in-app e-commerce experience, Google Product Marketing Manager Adam Singer recommends marketers look to Amazon. In order to maximize profits, marketers must understand the power of prime shelf space on the...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Other industries that convert relatively well on mobile include travel and hospitality at a rate of .7x desktop and e-commerce at a rate of .6x desktop. More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google...

  5. SES San Francisco 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote

    A Conversion Odyssey - Wandering in the E-commerce Wastelands The SES Conference team is spicing things up for marketers and advertising professionals who attend the leading search and social marketing conference, SES San Francisco 2013, taking...

  6. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    The retail sector appears to be the most obvious benefactor of big data, given the abundance of information conveyed during commerce transactions. The value of social media and unstructured data has clearly been on the radar of search engines for...

  7. Why Social Media Listening is Important for Brands

    These insights come from Tami Dalley, senior director at Salesforce, who spoke on the Social Media Meet ROI: The Secrets to Driving Social Commerce panel at SES New York earlier this year. Maker's Mark also took their social message through to paid...

  8. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    While social did drive .71 percent of conversions at ecommerce sites, Baer said in the report that "brand-led, direct social commerce tactics are ineffective. There is a time and place for social marketing, and while it may not be the direct...