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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Whales is the e-commerce cousin to my lead gen segment, and it captures visitors who spend a lot with you. Many people with image-rich sites were puzzled when their traffic dropped in late-January due to a change in the way Google Images works.

  2. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    While social did drive .71 percent of conversions at ecommerce sites, Baer said in the report that "brand-led, direct social commerce tactics are ineffective. There is a time and place for social marketing, and while it may not be the direct...

  3. Google as Your Identity Provider: Where Are We Now?

    Launch of NSTIC at US Chamber of Commerce Meeting (long but important) The other claim to fame for the NSTIC, the big sale, is that you will be anonymous to the sites you visit. No more passwords is the main selling point of the NSTIC program to...