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  1. How to Use QR Codes for Better Conversion Rates

    Havas Media Social 2011 Social Commerce Survey Note: For the clothing industry this will require smart e-commerce planning for discontinued items. Business goal: Brand advocates Conversion challenge: Grow the Facebook fan base Industry: Retail...

  2. Top Level Trends of SEM Worldwide in 2010 and 2011

    There is real opportunity in e-commerce; since 2007 the growth of online shopping has nearly doubled and is estimated to have reached close to $6 billion in 2010. Google has entered the operating system market and Microsoft is stepping up its...

  3. Revised Google Quality Rater Guidlines Surface

    E-tailers will also want to take note of guidelines for how raters consider commerce sites. This is to distinguish e-commerce from "thin affiliates. However, affiliate sites that offer reviews, price comparisons or some other value-add to featured...