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  1. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    Based on title tags alone, it seems that the first steps of commerce are beginning to take place right within the search engine result page. Search engines read terms exactly as they are written, this means singular and plural are considered...

  2. Top Level Trends of SEM Worldwide in 2010 and 2011

    There is real opportunity in e-commerce; since 2007 the growth of online shopping has nearly doubled and is estimated to have reached close to $6 billion in 2010. To be fair, there are other search engines in markets that Google has under control.

  3. Search, Social Media & the Offline Purchase

    While Google is pinning our economic hopes on an e-commerce led recovery, let's not forget that offline activity still makes up the lion's share of purchase behavior. Or are we really looking to push our customers toward online (e-commerce...

  4. Econsultancy Research Finds Email Beats Social Media for Consumer Attention

    Well, a new report on consumer online shopping behavior from Econsultancy says that marketers still need to focus on targeted and relevant email marketing if they want to enjoy e-commerce success even if consumers are increasingly using social...

  5. Brand Monitoring: A Guide to Protecting Trademarks on Paid Search

    If you believe your rights are being trampled, you have to prove three things to get a court to listen: (1) the infringing use is in commerce, meaning associated with a good being sold; (2) the use has or is likely to confuse typical consumers...