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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Whales is the e-commerce cousin to my lead gen segment, and it captures visitors who spend a lot with you. Many people with image-rich sites were puzzled when their traffic dropped in late-January due to a change in the way Google Images works.

  2. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    ComScore agrees the trend is apparent, predicting mobile commerce, or M-commerce, will far surpass 2012's tally: M-commerce has reached a record high percentage of total online spending in three of the last fourth quarters of the fiscal year.

  3. Retail Paid Search Traffic Up 30%, Organic Visits Drop 3% [Study]

    E-commerce platform MarketLive has released an interesting study based on data from more than 200 website over the first six months of 2013. New visits: Surprisingly, paid search brought a lower percentage of new visitors to the retail sites, with...

  4. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    While social did drive .71 percent of conversions at ecommerce sites, Baer said in the report that "brand-led, direct social commerce tactics are ineffective. When asked if brands need to rethink social advertising, Lyon says social commerce does...

  5. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    Based on title tags alone, it seems that the first steps of commerce are beginning to take place right within the search engine result page. For some pure play ecommerce sites, the search results offer another way to reinforce the brand value...