The retail sector appears to be the most obvious benefactor of big data, given the abundance of information conveyed during commerce transactions. Let's hone in on the use of data in the context of e-business, social media, search and digital...
These insights come from Tami Dalley, senior director at Salesforce, who spoke on the Social Media Meet ROI: The Secrets to Driving Social Commerce panel at SES New York earlier this year. Maker's Mark also took their social message through to paid...
With e-commerce, as opposed to brand awareness, you want to be as efficient as possible with your bids, to make sure you're not overspending on clicks, as that will back out to expensive CPAs," he warns.
When asked if brands need to rethink social advertising, Lyon says social commerce does have a way to go, and that brands should perhaps focus on "influence messaging" and sharing among friends versus direct calls to action.
Based on title tags alone, it seems that the first steps of commerce are beginning to take place right within the search engine result page. Consumers have choices, not only where to shop, but which search engine listing to click.
But when a tablet user accesses their device to search for information, browse, research, etc.have location in mind – 45 percent of which is within a five mile radius of their current location. Branded apps or websites are the clear favorite, while...
Whales is the e-commerce cousin to my lead gen segment, and it captures visitors who spend a lot with you. This segment allows you to see search traffic coming from the Google Images search engine separately from regular organic search so you can...
E-commerce: Internal search term Internal search type To truly understand visitor behavior, you need to separate those visitors into meaningful groups. The Google Analytics team has now taken those groups to a micromanaging level that will make the...
Whether it's an event at your local chamber of commerce, an industry meetup or something on the national stage, commit yourself to at least one speaking opportunity between now and the end of summer. Speaking of things you haven't done in a while...
As Craig hinted during his presentation at the session on Harnessing the Power of B2B Video Marketing, Orabrush is now describing itself as "an e-commerce distribution platform that leverages social media marketing, with expertise in YouTube...
Mobile commerce is the biggest opportunity, said Michael. Think about the early days of search engine marketing, when businesses went in early and built their brand online, it gave them a strategic advantage.
Facebook and Twitter are hoping to change that, particularly when it comes to commerce (see: Facebook Graph Search and Twitter enabling instant commerce with American Express), but for now the data says that Taylor is right.
Social Media Meet ROI: The Secrets to Driving Social Commerce Activating the Social-Search Dynamic Facebook Graph Search and its Impact on Reputation Management, Privacy, Local Search and More Paid Search Beyond Google: Social Media, Bing...
Chamber of Commerce Foundation, Gen C is a powerful demographic – not only are they cultural tastemakers, they influence $500 billion of spending a year in the U.S. In related news, Kevin Allocca announced on YouTube Trends that YouTube search has...
You could ask them to join individual associations – the local chamber of commerce for example. But those that are, will have knowledge, experience and unique perspectives that can enrich your internal search marketing integration (SMI) efforts by...
Alibaba quietly unveiled Aliyun Search, a product developed by the Chinese ecommerce giant’s cloud unit recently, a move that could have huge implications for Baidu and e-commerce in the country. Aliyun’s search engine would come in handy for these...
The service you provide is big-ticket and the ROI may only be five new clients as you have learned this from a reliable confidant at the local Chamber of Commerce. You remember, one of the questions the Chamber of Commerce colleague suggested you...
It also identified the rising importance of tablets in search and e-commerce that year. It rolled out the first iteration of its platform, Marin Search Marketer, in January 2008, and by the beginning of Q4, its customers were managing more than...
Conversion rates on tablets for retail/e-commerce campaigns is nearly 20 percent better than on desktops. See how people search and move from device to device until they convert. The metric that really concerns a search engine is Revenue Per Search...
This simple pair of segments will need to be slightly different if your site is e-commerce or not, because it will depend if you're using goals or e-commerce tracking. You can search for the item you want here.
