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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    If you write a guest post about "Challenges facing single brand retailers online" on a leading e-commerce blog like Smarter Commerce, a reference back to your website using anchor texts like, "great eyewear," or, "cheap glasses," would stick out...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Google subsidiary DoubleClick has announced three additional tools in the DoubleClick Search Commerce Suite, which it says will help make reporting and optimization easier. According to the DoubleClick website, the Search Commerce Suite "offers a...

  3. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    Baymard Institute studied and ranked 50 top-grossing U.S.e-commerce websites in terms of search experience and found that when it comes to finding products on demand, the experience fell flat. This number was low, Baymard Institute said, citing it...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    For e-commerce brands, Pease encouraged the use of PLAs, or as they are now called – "Google Shopping Campaigns". Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated...

  5. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Google has announced two new tools for Google merchants on the Google Commerce blog. The new Google tools are available for sellers using Google Shopping, the improved ad campaign for product ads on Google search results.

  6. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    I recently reviewed an e-commerce client that has an extension list of products, however only about half of their products were promoted through PPC. Just within Google's service offerings you have a few distribution channels: Google Search, Search...

  7. How to Use Google Analytics Site Search Reports

    Each query used is shown alongside search usage metrics but Goal and E-Commerce reports are also available. All standard metrics are available and the Site Usage, Goals, and E-Commerce reports are easily accessible above the graph so you can drill...