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  1. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Google has announced two new tools for Google merchants on the Google Commerce blog. The new Google tools are available for sellers using Google Shopping, the improved ad campaign for product ads on Google search results.

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    I recently reviewed an e-commerce client that has an extension list of products, however only about half of their products were promoted through PPC. Just within Google's service offerings you have a few distribution channels: Google Search, Search...

  3. How to Use Google Analytics Site Search Reports

    Each query used is shown alongside search usage metrics but Goal and E-Commerce reports are also available. All standard metrics are available and the Site Usage, Goals, and E-Commerce reports are easily accessible above the graph so you can drill...

  4. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Re/code also reported that Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of advertising and commerce last year, will now run the ad business. Wojcicki helped lead seminal projects such as image search and AdSense.

  5. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Click to call should be an integral part of any e-commerce or lead generation search engine marketing campaign,” Shah said. It’s come to be expected these days that when you’re on the go and looking for a business’s phone number in the search...

  6. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Whales is the e-commerce cousin to my lead gen segment, and it captures visitors who spend a lot with you. This segment allows you to see search traffic coming from the Google Images search engine separately from regular organic search so you can...