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  1. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of online retailers in the U.K.believe consumers find their website through the organic channel.

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    If you write a guest post about "Challenges facing single brand retailers online" on a leading e-commerce blog like Smarter Commerce, a reference back to your website using anchor texts like, "great eyewear," or, "cheap glasses," would stick out...

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Google subsidiary DoubleClick has announced three additional tools in the DoubleClick Search Commerce Suite, which it says will help make reporting and optimization easier. According to the DoubleClick website, the Search Commerce Suite "offers a...

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    I recently reviewed an e-commerce client that has an extension list of products, however only about half of their products were promoted through PPC. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your...

  5. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    I recently saw a figure that Amazon accounts for 30 percent of all e-commerce sales in the U.S. It now captures about 30 percent of every e-commerce dollar in the U.S.and in many other markets as well), and it is also a successful B2B vendor...

  6. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Click to call should be an integral part of any e-commerce or lead generation search engine marketing campaign,” Shah said. For example, if a customer is looking for a business account they should be directed perhaps to a B2B specialist instead of...

  7. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    All in all, the retailers surveyed for the Social Commerce IQ report stated Facebook had the most potential to drive sales over any other social network examined. Social technology company 8th Bridge released its third-annual Social Commerce IQ...

  8. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Whales is the e-commerce cousin to my lead gen segment, and it captures visitors who spend a lot with you. The Converters by Count of Visit segment series gives you three segments to show behaviors of people who convert after 1 visit, 2-5 visits or...

  9. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    ComScore agrees the trend is apparent, predicting mobile commerce, or M-commerce, will far surpass 2012's tally: M-commerce has reached a record high percentage of total online spending in three of the last fourth quarters of the fiscal year.