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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    I recently saw a figure that Amazon accounts for 30 percent of all e-commerce sales in the U.S. It now captures about 30 percent of every e-commerce dollar in the U.S.and in many other markets as well), and it is also a successful B2B vendor...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Click to call should be an integral part of any e-commerce or lead generation search engine marketing campaign,” Shah said. For example, if a customer is looking for a business account they should be directed perhaps to a B2B specialist instead of...

  3. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    All in all, the retailers surveyed for the Social Commerce IQ report stated Facebook had the most potential to drive sales over any other social network examined. Social technology company 8th Bridge released its third-annual Social Commerce IQ...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Whales is the e-commerce cousin to my lead gen segment, and it captures visitors who spend a lot with you. The Converters by Count of Visit segment series gives you three segments to show behaviors of people who convert after 1 visit, 2-5 visits or...

  5. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    ComScore agrees the trend is apparent, predicting mobile commerce, or M-commerce, will far surpass 2012's tally: M-commerce has reached a record high percentage of total online spending in three of the last fourth quarters of the fiscal year.

  6. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    The retail sector appears to be the most obvious benefactor of big data, given the abundance of information conveyed during commerce transactions. Big data analysis, known in its earlier life as data-mining, is most useful when it can be applied to...

  7. Why Social Media Listening is Important for Brands

    These insights come from Tami Dalley, senior director at Salesforce, who spoke on the Social Media Meet ROI: The Secrets to Driving Social Commerce panel at SES New York earlier this year. Are you missing out on opportunities to increase sales and...

  8. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    As expected, F-commerce and storefronts were short-lived and have been replaced predominately by "gifting" sales on Facebook. Offering a commerce transaction on a social platforms may have an appropriate time and place.

  9. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    While social did drive .71 percent of conversions at ecommerce sites, Baer said in the report that "brand-led, direct social commerce tactics are ineffective. When asked if brands need to rethink social advertising, Lyon says social commerce does...

  10. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    A soon to be released Mobile Path to Purchase Retail report by xAd, Telmetrics, and Nielsen, found that 26 percent of research and decision activity conducted in tablet will drive sales online via PC, while that number for smartphone is just 9...