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  1. "Content Performance Marketing" – 3 Steps to Future Success

    In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the product by offering buying guides and a customized...

  2. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    A recent study by the Baymard Institute on how top e-commerce brands assist shoppers in their journey shows there's room for improvement. Baymard Institute studied and ranked 50 top-grossing U.S.e-commerce websites in terms of search experience and...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    For e-commerce brands, Pease encouraged the use of PLAs, or as they are now called – "Google Shopping Campaigns". At no cost, these extensions are said to have increased headline clicks by 10 percent in recent tests.

  4. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    ComScore agrees the trend is apparent, predicting mobile commerce, or M-commerce, will far surpass 2012's tally: M-commerce has reached a record high percentage of total online spending in three of the last fourth quarters of the fiscal year.

  5. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    For a great example of a user-friendly in-app e-commerce experience, Google Product Marketing Manager Adam Singer recommends marketers look to Amazon. In order to maximize profits, marketers must understand the power of prime shelf space on the...

  6. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    When asked if brands need to rethink social advertising, Lyon says social commerce does have a way to go, and that brands should perhaps focus on "influence messaging" and sharing among friends versus direct calls to action.

  7. Search Marketing Integration Starts With Your Sales Team

    You could ask them to join individual associations – the local chamber of commerce for example. What was the competition showcasing at them most recent tradeshow? But those that are, will have knowledge, experience and unique perspectives that can...

  8. Beware of Red Flags When Searching for SEO or Web Dev Services

    The service you provide is big-ticket and the ROI may only be five new clients as you have learned this from a reliable confidant at the local Chamber of Commerce. You remember, one of the questions the Chamber of Commerce colleague suggested you...

  9. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    They could start with low-hanging fruit like the associations they are members of, the local chamber of commerce, and other organizations they have relationships with. Instead, I’m going to list the issues I found during a recent lite audit, which...