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Commerce Product Listing Ads

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  1. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Most SEM holiday-related articles are focused on e-commerce campaigns (like this one! Review Your PLA Structure: Product listing ads (PLAs) are gaining more and more importance within campaigns and the SERPs.

  2. Why Google Will Reject, Block, or Flag Your Data Feed

    In addition to checking your Google Merchant Login, it's also a good idea to stay on top of Google news through the Google Commerce blog. If you sell on AdWords, Product Listing Ads, or remarket through Google, you need to send a data feed through...

  3. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Research and e-commerce companies give us a glimpse at the greater picture, though they do so through analysis of the data to which they have access. Product Listing Ads (PLAs) were a big component of performance this year, according to PM Digital.

  4. Trademark Law - What Search Marketers Should Know, Part 1

    Essentially a brand name, it identifies and distinguishes a product or service from others for use in commerce, and enjoys protection by the Trademark Office of the USPTO (United States Patent and Trademark Office).