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Commerce Product Listing Ads

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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Search is continually growing as an important revenue source for e-commerce businesses. Every e-commerce client should have one because they are fantastic. The compulsory migration from Product Listing Ads (PLAs) recently to the new interface has...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    According to the DoubleClick website, the Search Commerce Suite "offers a smart, fast, product-centric layer to search management. Google subsidiary DoubleClick has announced three additional tools in the DoubleClick Search Commerce Suite, which it...

  3. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Google has announced two new tools for Google merchants on the Google Commerce blog. Google Shopping, the new iteration of Product Listing Ads replaces PLAs in late August, which gives online retailers less than a month to switch campaigns, and...

  4. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Most SEM holiday-related articles are focused on e-commerce campaigns (like this one! Review Your PLA Structure: Product listing ads (PLAs) are gaining more and more importance within campaigns and the SERPs.

  5. Why Google Will Reject, Block, or Flag Your Data Feed

    In addition to checking your Google Merchant Login, it's also a good idea to stay on top of Google news through the Google Commerce blog. If you sell on AdWords, Product Listing Ads, or remarket through Google, you need to send a data feed through...

  6. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Research and e-commerce companies give us a glimpse at the greater picture, though they do so through analysis of the data to which they have access. Product Listing Ads (PLAs) were a big component of performance this year, according to PM Digital.