While social did drive .71 percent of conversions at ecommerce sites, Baer said in the report that "brand-led, direct social commerce tactics are ineffective. When asked if brands need to rethink social advertising, Lyon says social commerce does...
They could start with low-hanging fruit like the associations they are members of, the local chamber of commerce, and other organizations they have relationships with. Since relevant and powerful links increase SEO strength, it’s important to...
The mobile commerce avalanche Updates such as Caffeine and Google Panda reduced rankings for low quality sites and improved rankings for sites with great, innovation, and insightful content. In its pursuit to include multiple ad formats (location...
The most common example of duplicate content is on e-commerce sites where the manufacturer’s product description is used by almost all retailers. If you have an e-commerce site, then chances are your products are being pulled from a database and/or...
The second step is making sure that your CMS, e-commerce package or other platform isn't generating multiple URLs for each page, and isn't adding a lot of extraneous data to URLs. And yet, it's amazing how many sites, big and small, are launched...
This is usually achieved through a well thought out technical architecture within large e-commerce sites. Even with the dynamic evolution of the channel, some principles have remained true throughout the years and continue to work.
Why analytics, keyword research data, competition, technical challenges, and e-commerce challenges are the most important factors for identifying potential international markets. How To Use QR Codes In Video Marketing And E-Commerce - ReelSEO
The 5th C of Community, Social Commerce - Brian Solis Digital Marketers Need to Work on Elevator Pitch for Holiday Season By Greg Jarboe comScore released its Q3 2010 U.S.retail e-commerce sales estimates, which showed that online retail spending...
As I mentioned above, this is seen many times in multiple location pages within a site or different color product pages for instance on e-commerce sites. What happens when you have thousands of pages on your site or several template pages (e.g...
E-commerce sites are prone to be developed by systems that employ dynamic URLs. Now, Zobrist Consulting is offering a SEO friendly service for customers of IBM Websphere Commerce. Now, I know there's debate on whether such "little" things like...
Having an internal team of more than 200 e-commerce engineers and dozens of Web designers who are eager to work with us (the search and media practice and specifically our SEO teams) in developing search-friendly sites and platforms streamlines...
The end result is the same: a complex e-commerce transaction, with so many variables -- such as rates, availability, dynamic packaging, and ski rentals -- or rather a series of microconversions, which may start online, but close offline.
Kudos to Joost de Valk for his same day roll out of plugins for WordPress, Drupal and Magento E-Commerce. Many knowledgeable site owners have already done a lot of this work in one form or another - though users of most dynamic sites have had a...
SEO During E-Commerce Application Development SEM CROSSFIRE E-commerce applications for Web sites can take thousands of hours to build, and require patience and determination on the part of the organization.
Rewriting URLs: SEO for CMS, E-Commerce, and Dynamic Sites At least, if you're trying to tag your AdWords URLs in Google Analtyics it is. On the Google Analytics blog, they're talking about using auto-tagging in Adwords in order to facilitate easy...
Typical of many e-commerce Web sites that we've worked on (not designed.SEO'd), there will be a high image to text ratio (meaning that there are a ton of images and not enough content). If you operate an e-commerce Web site, remember Section 508...
We've discussed the slow acceptance of search engine optimization (SEO) by e-commerce sites that depend on feeds to distribute information about their products online. The editorial practices related to naming content, as well as the content itself...
SEW Experts: Rewriting URLs: SEO for CMS, E-Commerce, and Dynamic SitesThere's as much confusion and controversy surrounding URL rewriting as Darwin's theory of evolution. Marchex to Distribute Ads from Superpages AdvertisersAdvertisers who buy...
It supports the reasoning behind the mod rewrite for dynamic sites -- to avoid duplicate content. We've worked with several Websphere sites at Brulant. Dynamic URLs may cause search engine spiders (define) to index multiple versions of the same page.
In today's SEM Crossfire column, "Rewriting URLs: SEO for CMS, E-Commerce, and Dynamic Sites," Chris Boggs says that just as Darwin's "survival of the fittest" means species most suited for their environment will adapt and survive, URLs need to...
