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  1. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Google has announced two new tools for Google merchants on the Google Commerce blog. The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to improve campaign performance for Google Shopping...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    I recently reviewed an e-commerce client that has an extension list of products, however only about half of their products were promoted through PPC. If you've been managing pay-per-click campaigns for a while, you probably know that the "80/20...

  3. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    Translation: Rather than the "level playing field" that currently exists, ISPs like Cox, Comcast (soon to include Time Warner), AT an advantage many content publishers, video producers and commerce platforms may not be able to afford.

  4. How to Use Google Analytics Site Search Reports

    All standard metrics are available and the Site Usage, Goals, and E-Commerce reports are easily accessible above the graph so you can drill into the most relevant report for your site. Each query used is shown alongside search usage metrics but...

  5. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    New processes and tools are evolving everyday in the fast-paced world of e-commerce and this is one tool you should definitely add to your website analysis toolkit. They tell you where someone went, but not who they were or why they went that way.

  6. Google Analytics Content Reports: Understanding the Key Benefits

    The Page Value data requires goals to have values against them or for e-commerce tracking to be running. We all know that content is a key part of a website, but do you regularly analyze performance of content to see what's working and what hasn't...

  7. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    I recently saw a figure that Amazon accounts for 30 percent of all e-commerce sales in the U.S. It now captures about 30 percent of every e-commerce dollar in the U.S.and in many other markets as well), and it is also a successful B2B vendor...

  8. 'Let Me Google That For You' Bill Introduced to U.S. Senate

    The bill has been referred to the Senate Committee on Commerce, Science, and Transportation. A bipartisan bill has been introduced in the U.S. Senate under the unlikely but wonderful title, "Let Me Google That For You".