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  1. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    The retail sector appears to be the most obvious benefactor of big data, given the abundance of information conveyed during commerce transactions. Carpe diem! Time is money and the clock is ticking in the race to acquire, decipher and leverage data.

  2. Why Social Media Listening is Important for Brands

    These insights come from Tami Dalley, senior director at Salesforce, who spoke on the Social Media Meet ROI: The Secrets to Driving Social Commerce panel at SES New York earlier this year. Are you missing out on opportunities to increase sales and...

  3. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Offering a commerce transaction on a social platforms may have an appropriate time and place. As expected, F-commerce and storefronts were short-lived and have been replaced predominately by "gifting" sales on Facebook.

  4. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    While social did drive .71 percent of conversions at ecommerce sites, Baer said in the report that "brand-led, direct social commerce tactics are ineffective. When asked if brands need to rethink social advertising, Lyon says social commerce does...

  5. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Though tablets and smartphones are both considered mobile devices based on their portability, user behavior by device differs greatly – from experience to expectation. With evolving features and functionality, as well as situational needs to...

  6. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Whales is the e-commerce cousin to my lead gen segment, and it captures visitors who spend a lot with you. Advanced prospectors profit because they know where to look to find the nuggets, while inexperienced practitioners come up with only dirt...

  7. Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY

    Social commerce. If you are in any way responsible for driving brand awareness via social media, growing your client base via social media marketing, optimizing your B2B website for social media, and managing client relations via social media...