The retail sector appears to be the most obvious benefactor of big data, given the abundance of information conveyed during commerce transactions. Carpe diem! Time is money and the clock is ticking in the race to acquire, decipher and leverage data.
These insights come from Tami Dalley, senior director at Salesforce, who spoke on the Social Media Meet ROI: The Secrets to Driving Social Commerce panel at SES New York earlier this year. Are you missing out on opportunities to increase sales and...
With e-commerce, as opposed to brand awareness, you want to be as efficient as possible with your bids, to make sure you're not overspending on clicks, as that will back out to expensive CPAs," he warns.
Offering a commerce transaction on a social platforms may have an appropriate time and place. As expected, F-commerce and storefronts were short-lived and have been replaced predominately by "gifting" sales on Facebook.
While social did drive .71 percent of conversions at ecommerce sites, Baer said in the report that "brand-led, direct social commerce tactics are ineffective. When asked if brands need to rethink social advertising, Lyon says social commerce does...
Based on title tags alone, it seems that the first steps of commerce are beginning to take place right within the search engine result page. What’s often highlighted are the dos and don’ts in terms of syntax.
Though tablets and smartphones are both considered mobile devices based on their portability, user behavior by device differs greatly – from experience to expectation. With evolving features and functionality, as well as situational needs to...
Whales is the e-commerce cousin to my lead gen segment, and it captures visitors who spend a lot with you. Advanced prospectors profit because they know where to look to find the nuggets, while inexperienced practitioners come up with only dirt...
E-commerce: You've heard it before, aggregate data is meaningless to achieving your business objectives. To truly know how your inbound marketing is shaping up, you need to look at segments of data. To truly understand visitor behavior, you need to...
In gaming, travel, e-commerce, and the financial service industry, the early indicators are that our cost per install are highly competitive. Advertising revenue from mobile devices comprised 30 percent of Facebook's total ad revenue in the Q1 2013...
And we're a key part of the electronic commerce expansion of Britain which is driving a lot of economic growth for the country,” he said. Google Executive Chairman Eric Schmidt has defended the firm’s UK tax payments, claiming it operates within...
Online commerce continues to growth in the double digits every quarter, and with more money being spent online, online vendors are constantly being presented with the opportunity to increase their online sales.
Whether it's an event at your local chamber of commerce, an industry meetup or something on the national stage, commit yourself to at least one speaking opportunity between now and the end of summer. The temperatures are rising, the birds are...
As Craig hinted during his presentation at the session on Harnessing the Power of B2B Video Marketing, Orabrush is now describing itself as "an e-commerce distribution platform that leverages social media marketing, with expertise in YouTube...
Mobile commerce is the biggest opportunity, said Michael. And as a marketer, what if you can access that data so you can deliver an email to that person’s mobile phone, alerting them of a sale on toothbrushes.
Facebook and Twitter are hoping to change that, particularly when it comes to commerce (see: Facebook Graph Search and Twitter enabling instant commerce with American Express), but for now the data says that Taylor is right.
Social Media Meet ROI: The Secrets to Driving Social Commerce Social media can be a powerful medium that can add value to your business by increasing brand awareness, attracting more traffic to your website, refining insights about your target...
Chamber of Commerce Foundation, Gen C is a powerful demographic – not only are they cultural tastemakers, they influence $500 billion of spending a year in the U.S. The YouTube team shared the news in a post on the YouTube Blog.
And as in other gathering places, commerce happens too (and jokes and art-making and debating, and - you get the idea). Twitter turned 7 years old today. The social network now has 200 million active users – up from 140 million active users last year.
Social commerce. If you are in any way responsible for driving brand awareness via social media, growing your client base via social media marketing, optimizing your B2B website for social media, and managing client relations via social media...
