Whales is the e-commerce cousin to my lead gen segment, and it captures visitors who spend a lot with you. Advanced prospectors profit because they know where to look to find the nuggets, while inexperienced practitioners come up with only dirt...
E-commerce: You've heard it before, aggregate data is meaningless to achieving your business objectives. To truly know how your inbound marketing is shaping up, you need to look at segments of data. To truly understand visitor behavior, you need to...
In gaming, travel, e-commerce, and the financial service industry, the early indicators are that our cost per install are highly competitive. Advertising revenue from mobile devices comprised 30 percent of Facebook's total ad revenue in the Q1 2013...
And we're a key part of the electronic commerce expansion of Britain which is driving a lot of economic growth for the country,” he said. Google Executive Chairman Eric Schmidt has defended the firm’s UK tax payments, claiming it operates within...
Online commerce continues to growth in the double digits every quarter, and with more money being spent online, online vendors are constantly being presented with the opportunity to increase their online sales.
Whether it's an event at your local chamber of commerce, an industry meetup or something on the national stage, commit yourself to at least one speaking opportunity between now and the end of summer. The temperatures are rising, the birds are...
As Craig hinted during his presentation at the session on Harnessing the Power of B2B Video Marketing, Orabrush is now describing itself as "an e-commerce distribution platform that leverages social media marketing, with expertise in YouTube...
Mobile commerce is the biggest opportunity, said Michael. And as a marketer, what if you can access that data so you can deliver an email to that person’s mobile phone, alerting them of a sale on toothbrushes.
Facebook and Twitter are hoping to change that, particularly when it comes to commerce (see: Facebook Graph Search and Twitter enabling instant commerce with American Express), but for now the data says that Taylor is right.
Social Media Meet ROI: The Secrets to Driving Social Commerce Social media can be a powerful medium that can add value to your business by increasing brand awareness, attracting more traffic to your website, refining insights about your target...
Chamber of Commerce Foundation, Gen C is a powerful demographic – not only are they cultural tastemakers, they influence $500 billion of spending a year in the U.S. The YouTube team shared the news in a post on the YouTube Blog.
And as in other gathering places, commerce happens too (and jokes and art-making and debating, and - you get the idea). Twitter turned 7 years old today. The social network now has 200 million active users – up from 140 million active users last year.
Social commerce. If you are in any way responsible for driving brand awareness via social media, growing your client base via social media marketing, optimizing your B2B website for social media, and managing client relations via social media...
You could ask them to join individual associations – the local chamber of commerce for example. Buyers are no longer interested in speaking with “always be closing” aggressive “sales” reps, or even consultative approaches with never ending questions.
Alibaba quietly unveiled Aliyun Search, a product developed by the Chinese ecommerce giant’s cloud unit recently, a move that could have huge implications for Baidu and e-commerce in the country. China is forecast to surpass Japan as the world’s...
The service you provide is big-ticket and the ROI may only be five new clients as you have learned this from a reliable confidant at the local Chamber of Commerce. You remember, one of the questions the Chamber of Commerce colleague suggested you...
It also identified the rising importance of tablets in search and e-commerce that year. Marin Software registered for an initial public offering last week. Venture capitalists love the ad-tech sector, but Marin is one of the first filing for...
Described as "seamless solution that redefines what's possible in the world of social commerce", Amex Sync requires that you synchronize an American Express card with your Twitter account. American Express is working with Twitter on a payment...
Conversion rates on tablets for retail/e-commerce campaigns is nearly 20 percent better than on desktops. As SEW reported earlier today, Google launched a new style of campaign in AdWords, called Enhanced Campaigns.
This simple pair of segments will need to be slightly different if your site is e-commerce or not, because it will depend if you're using goals or e-commerce tracking. If you don't know much about these yet or how to use them, read on.
