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  1. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of online retailers in the U.K.believe consumers find their website through the organic channel.

  2. "Content Performance Marketing" – 3 Steps to Future Success

    In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the product by offering buying guides and a customized...

  3. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    E-Commerce (if you’re a retailer, if you’re using a commerce platform to capture leads, or support non-retailer transaction activities) Mobile-First Mentality Adoption Continues On The mobile mind shift has created a paradigm in which the...

  4. 6 Crucial Link Building Strategies to Drive Quality Traffic

    If you write a guest post about "Challenges facing single brand retailers online" on a leading e-commerce blog like Smarter Commerce, a reference back to your website using anchor texts like, "great eyewear," or, "cheap glasses," would stick out...

  5. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Search is continually growing as an important revenue source for e-commerce businesses. Every e-commerce client should have one because they are fantastic. But it can be a difficult area to manage, especially if your business has thousands of SKUs...

  6. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Google subsidiary DoubleClick has announced three additional tools in the DoubleClick Search Commerce Suite, which it says will help make reporting and optimization easier. According to the DoubleClick website, the Search Commerce Suite "offers a...

  7. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    For e-commerce brands, Pease encouraged the use of PLAs, or as they are now called – "Google Shopping Campaigns". In between live tweeting from the event, posting pics, and overusing the infamous hashtag (#CZLSF), I was able to attend some great...

  8. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Google has announced two new tools for Google merchants on the Google Commerce blog. The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to improve campaign performance for Google Shopping...

  9. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    I recently reviewed an e-commerce client that has an extension list of products, however only about half of their products were promoted through PPC. If you've been managing pay-per-click campaigns for a while, you probably know that the "80/20...