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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Reply to comments from a location's network? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all is critical for regional-local and national-local organizations.

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Share your thoughts in the comments below. YouTube is having difficulty getting independent music labels to sign on to its new service due to "highly unfavorable and non-negotiable terms," The Guardian reported.

  3. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Let us know in the comments! Traditionally, the value in search advertising has always been centered on increases in click-through rates and conversions. However, Google and Ipsos MediaCT partnered to study the impact of search ads on brand awareness.

  4. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    The post sparked several comments and discussion on Twitter, and a lot of debate around the business challenges that come with the findings. This post follows up on that article with some thoughts on these comments and questions.

  5. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    On May 15 the FCC opened comments to the public for 120 days, inviting commentary on whether the commission should make any modifications to proposed rules before making a final decision later this year.

  6. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you buy yourself a bunch of bots, you likely won't get much in the way of comments, +1's, and shares from that non-human audience, and miss out on potential SEO lift. According to Christian Ashlock, Product Marketing Manager at Google+, the...

  7. The Difference Between App to App and Web to App Advertising

    I'd love to hear your experience and results when running app to app and web to app mobile campaigns in the comments below! This always on phenomenon presents a perfect opportunity for advertisers to drive meaningful engagement where messages are...