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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    The presentations over the entire three days struck chords with attendees, with some remarking that it was a "captivating" event, and others commenting that it was "truly thought-provoking. Commenting on his decision to leave, Grehan said: "This...

  2. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Many people in academia, genomics, pathology, engineering, manufacturing, and other industries just don't care about reading, tagging, reviewing, or commenting on blogs. The search and social media industries are inundated with many myths...

  3. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    Marissa Mayer, CEO of Yahoo, has been commenting a lot recently about how she wants to get Yahoo back into the search game. At the Goldman Sachs technology conference in San Francisco last week, Mayer reiterated the company’s desire to move back...

  4. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Make commenting, liking, and following part of the story you're telling. In local, there was Yelp. In travel TripAdvisor. In legal, Avvo. In retail, Amazon. That's just to name a few. These companies, and others like them, made it possible for...

  5. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    Fishkin also emphasized the importance of commenting on other people's work. Authentic commenting on those authors' or editors' posts is a great way to build up recognition: 'oh, yeah, I start to recognize you, I know who you are, I like you and...