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  1. Bing It On Challenge Goes Directly to Google ... Kansas

    The footnoted comment on BingItOn.com notes: As Google rolls out its Fiber service in Kansas, Bing has moved into Topeka, just a short drive down I-70 with an offer of their own. The Bing it On Challenge has apparently left Google's backyard of San...

  2. 22 Facebook PR Secrets Every Community Manager Should Know

    I <3 Facebook: Posts that use emoticons receive 52 percent more Facebook fan engagement and have a 57 percent higher like rate, 33 percent higher comment rate and 33 percent higher share rate. Is Facebook blue the new black for community managers?

  3. 10 Vital Steps to Building Social Influence

    This very comment could explain how the 2012 U.S.presidential campaign was won. The comment Popularity is fleeting. Influence is a powerful word, permanently ingrained into the digital landscape in which we live, work and play.

  4. Guy Kawasaki Talks Content Marketing, Social & Google+

    You don't just post it to vacuum, you have to reach out, you have to find other people who are in your niche, you have to comment on their thing, you have to enchant them. Post a positive comment. Post a comment that adds value like, ‘you talked...

  5. Driving Consumer Insights With Mobile Analytics

    Comments (If somebody leaves a negative comment you can see which device they had and you can reply to these requests; you couldn't do that before. Increasingly, your audience is spending time interacting with your brand on mobile devices every year.

  6. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    For example, exact match anchor text links in blogrolls, comment spam, directory links, etc. As soon as I saw that, my first thought jumped to comment spam, unnatural links, and Penguin. I thought to myself, was he using comment spam to gain exact...