SEO News

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  1. Last-Minute SEO - Here Come the Holidays!

    If the black-hat visibility specialist is really good, it may take a long time for that burn to happen; if not it could be in weeks. You need at least six to eight weeks to get a campaign going well; you need months to go after highly competitive...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    I recommend checking a good six to eight weeks prior to the drop in traffic. Hint, the Most Important Line of This Column Is Coming Up…) When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their...

  3. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    Panda 4.0 rolled out six weeks ago and we’ve learned a lot since then. For the first few weeks, I only saw enhanced recovery or decrease (meaning that I didn’t see any ups and downs over time). And I have seen sites that dropped for the first few...

  4. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    The back-to-school marketing season is in full swing according to data coming from PM Digital's fourth annual "Back To School Trend Report". Approximately 48 percent start shopping online in preparation for school three to four weeks prior to the...

  5. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    A B2B client contacted our team and said that close rates for PPC had been weakening over the period of a few weeks and they asked us to figure out why. For this particular situation, there were no new, outlandish search queries coming in and...

  6. Conquering Content Marketing, Step 3: Facing the 'Fans'

    It took several weeks for Lisa to get approval for the Instagram video campaign, but things were coming together. When Lisa stepped in for Don a few weeks ago, she suspended all marketing activity, but the company's bashing continued across social...