A link to your "audiophile headphones" page coming from a birdseed retailer is useless. SEO has changed. We can't rely on spam and automation to boost traffic and search rankings anymore. A few years ago, link builders never gave that kind of stuff...
This follows its moves with Nearby and Graph Search, not to mention coming days after Foursquare's revamped desktop SMB pages. The true pace of mobile and local search can be seen when the market withstands an entire column's worth of updates and...
Since announcing the schema.org project two years ago, little has changed with the markup. That changes today as Google announced a new schema that supports company logos. The logo designation is part of the Organization markup within schema.org.
This segment allows you to see search traffic coming from the Google Images search engine separately from regular organic search so you can investigate image-specific search trends. Analyzing your website data with Google Analytics is much like...
But as digital marketers looking for every edge in this quickly changing world, this tool is a must-know for the coming years. Further slicing is available, for example we can see which ad groups the clicks by city are coming from by checking the...
You would be amazed at the amount of people who insist that they have a fantastic link profile because they have 18,000 links, but in reality, those links are coming from 500 different domains. Too many links coming from geographic area way outside...
With enhanced campaigns coming, many people will take the easy way out and let all performance just roll together. Now with Google AdWords enhanced campaigns heading down the track like a freight train, it's time to reevaluate how you think about...
There has been much speculation this week about some kind of major Google update. Google Penguin 2.0 was not the blame. But you can expect the next Penguin in the next few weeks, Google's Distinguished Engineer Matt Cutts has confirmed.
We'll be rolling paid channels out more broadly in the coming weeks as a self-service feature for qualifying partners," according to the Official YouTube Blog . The YouTube team has finally launched a pilot program for a small group of partners...
In an announcement made April 23 via the YouTube Creators blog, YouTube let users and creators know that there would be a change, or rather a series of changes, coming to the homepage feed (or sub-box) and the way that it is organized.
While PLA may seem strictly like a feeds program to some, managing PLA effectively requires a tight focus on the quality and relevance of the paid clicks coming into the site. When thinking about how to manage an emerging (and growing!
I don't think the conversion tracking is that good and maneuvering though the ad platform is somewhat confusing," he said, noting that it would take Twitter a while to approach the level of Google AdWords or Facebook in allowing companies to see...
Hollywood is a great example of taking a core concept and coming up with fresh and interesting versions; take a look at this funny yet insightful infographic put together by Patrick Garvin for the Boston Globe:
Bing Ads and You: Keyword Distribution Graph Coming Soon – Bing Ads BlogNow in testing, this will give you a big picture view of the performance of thousands of keywords and identify opportunities. Enhanced campaigns get Google+ annotations and an...
While it's not officially active, we all know it's coming. But what does Google have to offer on the subject? Find out in this collection of tips, guides, resources, and tutorials straight from Google.
Once you've registered, you can start posting queries and responses will start coming in pretty quickly. Most of us are under pressure to create, fresh, compelling content, whether it is to promote our own agencies, or to promote our clients.
Lastly, with Google authorship taking a strong foothold on rankings and the comments coming from Eric Schmidt about information that is tied to verified profiles ranking higher than "anonymous" content in search results, Google+ and authorship...
We spend a bit of time coming up with what we hope will be a winning idea, and then spend the majority of the time creating and promoting. Search algorithm changes that deemphasized thin content in the SERPs pushed marketers to focus on quality...
Bing Ads and You: Search Terms Report Coming Soon – Bing Ads BlogStay tuned… The only noteworthy bits coming out it: Android is on track for 1 billion activations by year's end and he called Facebook Home a "tremendous endorsement" of Android.
They can hate Amazon and they can hate Google, but you need to figure out how to work within that ecosystem, because that's where the shoppers are coming from. Google Shopping's move to a paid shopping channel has generated a large amount of...
