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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    For this particular situation, there were no new, outlandish search queries coming in and generating traffic that wasn't ultimately converting. An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing.

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Doing some simple math from these variables, gShift can estimate this site had 75 people coming from that keyword, "barrie condos. Much of this is due to the progress we've made in technology. More data means more choices and more ways to interpret...

  3. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    Cutts also gives us a rare heads up into some algorithmic changes that are coming in to the search results. Unfortunately, he doesn't give us a date of when this algorithm could potentially go live, but it is something webmasters should definitely...

  4. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    Options for creating Shopping campaigns: "In the coming days, we’ll be adding some options to help you get started," Google AdWords said in its announcement. Google AdWords announced today that by the end of August, regular Product Listing Ads (PLA...

  5. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Also coming into play is the vast number of changes and tweaks that Google makes to its search algorithms at any time. Between major algorithms like Panda and Penguin, and just plain old everyday Google algorithmic changes, it can sometimes be hard...

  6. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    In fact, data coming from Adobe Summit shows 64 percent of the Fortune 50 use the Adobe Marketing Cloud including: Search, social, content, and digital marketers probably agree it's an exciting time in marketing; but it can also be a confusing time...

  7. So... You Think SEO Has Changed?

    Doing so keeps users coming back, which makes search engines money. I usually find these statements short sighted. Nothing could be further from the truth. SEO (still) isn't dead and won't be until the day that search engines can no longer drive...