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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    It definitely is important to have anchor text that is relevant to your site or webpage, but using your keywords as anchor text for all your inbound links is a sure-fire way of coming under Google's black hat practices radar and suffering the...

  2. Last-Minute SEO - Here Come the Holidays!

    Oh, and if it hasn’t come through by the time this article goes live, an update is coming. As long as Google doesn’t release an update or manually devalue your site, it is the time of year where you feel most able to take the time to relax a bit.

  3. How Google Pigeon Impacted Local Queries, and What You Can Do

    New data coming from BrightEdge’s Data Cube analysis reveals more about what businesses have been impacted – both positively and negatively – since late July. English queries. Local businesses have been scrambling to adjust, as some deal with the...

  4. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    In another report, eMarketer predicts North America will make up 58 percent of the worldwide mobile ad spend in 2016, with Latin America coming in second at about 23 percent. The Interactive Advertising Bureau (IAB) and IHS released findings that...

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Hint, the Most Important Line of This Column Is Coming Up…) When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites. They fire up Chrome or Firefox on their desktop computer and start...

  6. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Session-Based, where every visitor coming to the site receives a unique phone number based on the referring URL. In conclusion, when most of your conversions happen over the phone, this new call conversion feature from Google will allow you to see...

  7. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Finally, they’re looking at landing pages a lot more closely, and the organic traffic coming to those pages through various lenses like device, interests, geography, and more. Ever since Google unleashed 100 percent secure search, SEOs have...