Early on, Focus on Qualitative Not Quantitative Signals: This is going to sound sacrilegious coming from a research analyst in the data-happy marketing industry, but sometimes the data, particularly in the early stages of your content development...
A lot of bad traffic coming to the site (bots/"search" pages de-indexed) had been removed, so year-over-year organic traffic was going to show a decline. This particular client is a bit of a "dream client.
Loyalty ll keep coming back for more! Lifecycle marketing means marketing to your existing customers, based on the status of the relationship. It is even more relevant for SaaS customers, who will only renew their subscription if they love what you...
He goes through some of the projects coming out of Microsoft Research, including Trajectory, which is a map integration that allows you to take a photo of the street you are on, and it then tags the locations of various businesses, such as...
Expect to see similar trends coming from Google Play (and App Store Optimization), Google Shopping (and Shop Engine Optimization), etc. At Google I/O 2013, huge changes to the user experience of Maps were announced.
Islands does not yet support English, and is now live in Turkey with plans to roll out in Russia, Ukraine, Belarus and Kazakhstan in the coming months. Russian-based search engine Yandex announced a revolutionary way for users to interact with the...
Pinterest says the search feature is rolling out on the web now, and coming to mobile soon. Pinterest is launching all sorts of goodies this year, with its ”Rich Pins” and analytics offering, which served as one big move to help marketers and users...
These requests for link removal are probably coming from site owners who have received a manual unnatural links warning from Google. Are you the owner of a good quality site who has been asked to remove a link, or multiple links?
And if that’s a short term revenue hit, then that might be okay, right, because people are going to be coming back to Google long term. It's no conspiracy that Google wants to make profits, but Google's Distinguished Engineer Matt Cutts has come...
A blog is one of the best ways to generate fresh content for search engines and keep traffic coming to your site. Before anyone hires you, they Google you (and Facebook you and Twitter you and Linkedin you, etc).
Microsoft has announced new features coming in Windows 8.1. If you have Windows 8, Microsoft says it's going to revolutionize your search experience now that Windows 8.1 is landing. Last summer, Bing introduced a suite of search apps that...
It’s unclear why Facebook is making the move to verify brands and well-known figures with large audiences on the site but it plans to begin the proactive process over the coming days. Brands that don’t automatically receive verification over the...
Google Penguin, the Second (Major) Coming: How to Prepare Google's Distinguished Engineer Matt Cutts promised the new generation of Penguin would go deeper, and it seems to have lived up to that promise.
Cutts noted that "we have a couple more things coming in that space. It's been less than 24 hours since Google Penguin 2.0 went live, but there are already several reports of big changes. There are also many reports that, despite Penguin, Google is...
Your anchor text either coming in or internally? What about the other changes Google announced are coming this summer (which I will just term, the "no one is home" penalties for lack of a better term)?
If a user is near your physical stores, then time of day might be crucial to their chances of coming to the store. When Google announced Enhanced Campaigns they said that mobile device bids would now be controlled by a multiplier on the base bid.
But the appearance of her Doodle, titled "Coming Home," on Google's home page all day today is just the beginning for Sabrina. She also won a $30,000 college scholarship (she plans to attend the Minneapolis College of Art and Design this coming...
For more information on what SEOs should expect in the coming months, see the video that we recently released. Then in a Google Webmaster Help video, Cutts went into more detail on what Penguin 2.0 would bring, along with what new changes...
A link to your "audiophile headphones" page coming from a birdseed retailer is useless. SEO has changed. We can't rely on spam and automation to boost traffic and search rankings anymore. A few years ago, link builders never gave that kind of stuff...
This follows its moves with Nearby and Graph Search, not to mention coming days after Foursquare's revamped desktop SMB pages. The true pace of mobile and local search can be seen when the market withstands an entire column's worth of updates and...
