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  1. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Keep in mind, this isn't released yet, but will be rolling out sometime in the coming months. The other new feature that's coming soon is Drafts & Experiments. Google announced a number of new AdWords features and enhancements this morning from...

  2. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    For this particular situation, there were no new, outlandish search queries coming in and generating traffic that wasn't ultimately converting. An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing.

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Doing some simple math from these variables, gShift can estimate this site had 75 people coming from that keyword, "barrie condos. Much of this is due to the progress we've made in technology. More data means more choices and more ways to interpret...

  4. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    Cutts also gives us a rare heads up into some algorithmic changes that are coming in to the search results. Unfortunately, he doesn't give us a date of when this algorithm could potentially go live, but it is something webmasters should definitely...

  5. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    Options for creating Shopping campaigns: "In the coming days, we’ll be adding some options to help you get started," Google AdWords said in its announcement. Google AdWords announced today that by the end of August, regular Product Listing Ads (PLA...